Manager, Programmatic

Adelphi Group•New York, NY

3d•$50,000 - $95,000•Hybrid

About The Position

The Manager, Programmatic helps deliver clients’ business objectives through bespoke, insight-rooted digital programs. This position serves as the day-to-day liaison between clients, account teams, and the digital media community, and builds relationships with media vendors to secure premium opportunities and innovative plans. The Manager stewards media plan development and implementation, including performance reporting and optimization recommendations to maximize return on investment. The role also manages work up to the director level and supervises analysts’ day-to-day activities, with an emphasis on their professional development. The position oversees programmatic campaign planning, buying, implementation, performance analysis, and optimization. It requires client-facing communication, collaboration with internal teams and external partners, and the ability to mentor junior team members. Employees are required to work in the office at least three days per week unless their agency or manager directs additional in-office days.

Requirements

At least 3 years of work experience.
Recent, proven experience in programmatic execution, planning, and activation.
Proven experience successfully deploying programmatic campaigns to meet multiple client objectives.
Experience with nuanced products and processes, such as SPO and Programmatic OTT.
Successful client-facing experience and experience managing external partner relationships.
Advanced understanding of and experience with ad trafficking and CRS documents; DoubleClick-specific experience is noted, while experience with other ad servers is also acceptable.
Experience optimizing programmatic campaigns across DSP, SSP, DMP, and ad-serving platforms.
Strong inventory curation point of view and a proven track record; experience troubleshooting or auditing private inventory deals through PMPs and/or PG.
Negotiation skills for planning efficient data and inventory deals with publisher partners.
Confidence analyzing and acting on marketing data.
Experience developing and training junior team members.
In-depth knowledge of the online advertising industry and ad technology solutions, including RTB, DSPs, SSPs, advertising and publisher ecosystems, and data privacy.

Nice To Haves

Experience in other digital advertising channels, such as search and/or social.
Experience with ad servers other than DoubleClick.

Responsibilities

Challenge conventional approaches and seek innovative ways to execute media across digital partners and platforms.
Encourage partners to elevate and innovate programs, including creating first-to-market experiences.
Analyze historical and current campaign results to optimize learnings and support continuous improvement.
Process and analyze competitive media activity in the marketplace.
Oversee the buying and implementation of digital campaigns, coordinate internal resources, establish best practices, and work on planning frameworks.
Ensure strategic consistency across plan development and implementation.
Establish timetables for digital plan development and manage expectations for deliverables.
Build relationships with digital media buying professionals to share best practices and lessons learned.
Manage, mentor, train, and develop junior team members, including supervising analysts’ day-to-day activities.
Solve problems, including finding solutions to issues that have not previously been attempted.
Present recommendations and ideas to clients and internal teams.
Communicate successes effectively to clients.
Educate client teams about current trends, best practices, and technologies.
Act as the day-to-day liaison among clients, account teams, and the digital media community.
Build and maintain relationships with media vendors to secure premium access and innovative opportunities.
Steward media plan development and implementation, including performance reporting and optimization recommendations to maximize return on investment.