Digital Search Media Supervisor

Adelphi Group•Austin, TX

1d•Hybrid

About The Position

GSD&M is seeking a strategic, results-driven Paid Search Supervisor to join its Media team. This role is intended for an experienced performance marketer with at least five years of hands-on paid search expertise who can lead client strategy, mentor junior team members, and drive innovation across accounts. The supervisor oversees the development and execution of sophisticated paid search programs, aligning them with broader media strategies and client business objectives. The role serves as a key day-to-day client contact, strategic partner to cross-functional teams, and leader within the paid search discipline. It also includes oversight of campaign strategy and optimization, reporting and analysis, client presentations, and team development.

Requirements

At least 5 years of hands-on paid search experience.
Deep expertise in Google Ads, Bing Ads, Search Ads 360, and Campaign Manager 360.
Strong proficiency in Excel or Google Sheets for reporting and analysis.
Proven ability to develop and lead paid search strategies across multiple accounts or large budgets.
Understanding of conversion tracking, tagging, and basic attribution models.
Strong organizational skills and ability to manage multiple campaigns and deadlines.
Strong analytical skills and experience with performance metrics such as CPA, ROAS, LTV, and attribution models.
Experience managing or mentoring junior team members.
Excellent communication and presentation skills.

Nice To Haves

Paid search experience within an advertising agency environment.
Walmart Connect experience.

Responsibilities

Lead paid search strategy across multiple clients, aligning campaigns with business goals and full-funnel media plans.
Partner with the Associate Media Director of Paid Search on annual planning, forecasting, budget allocation, and growth roadmaps.
Identify opportunities for expansion, testing, automation, and audience development; stay current with industry trends, platform innovations, and beta opportunities.
Oversee campaign structure, keyword strategy, bidding approaches, audience targeting, and creative testing.
Ensure best practices across Google Ads, Bing Ads, and Walmart Connect.
Guide advanced optimization strategies, including smart bidding, audience layering, automation, and feed-based campaigns.
Troubleshoot performance issues and recommend ways to improve efficiency and scale.
Serve as a client point of contact for paid search initiatives; present performance insights, recommendations, and testing roadmaps.
Translate complex performance data into clear, actionable business insights.
Contribute to new business pitches and proposal development.
Manage and mentor Paid Search Campaign Managers and junior team members, guiding campaign execution, QA processes, and performance analysis.
Review reporting and deliverables for accuracy and strategic alignment, and support team development through coaching, training, and performance feedback.
Oversee reporting frameworks and performance storytelling, analyze cross-channel data for integrated media strategy, and drive testing and measurement approaches that improve efficiency and ROI.