Digital Media Supervisor

Vladimir Jones•Glendale, CO

2d•Hybrid

About The Position

The Digital Media Supervisor leads the agency’s digital media activation function, overseeing a team of Optimization Specialists and Media Buyers responsible for campaign activation, ad operations, budget management, measurement implementation, and ongoing optimization. The role ensures paid digital campaigns are executed accurately and efficiently, optimized for performance, and measured against client business objectives across search, social, programmatic, and emerging digital channels. Working closely with Media Planning, Analytics, Account Services, Creative, and Strategy, the supervisor provides campaign quality control, guides performance optimization, and oversees tracking and measurement implementation. The role also develops team members, improves workflows and operational standards, evaluates new technologies and automation, supports business development, and advances digital media capabilities across the agency. The position is based in the Denver, Colorado office. The schedule is Monday through Friday, 8:30 a.m. to 5:30 p.m., with remote work available on Fridays. The salary range is $95,000–$105,000 per year; new hires typically start between the minimum and midpoint depending on qualifications.

Requirements

At least 7 years of hands-on experience executing digital media campaigns within an agency environment.
At least 2 years of people management or team leadership experience.
Deep expertise across paid search, paid social, and programmatic advertising platforms.
Strong understanding of campaign trafficking and ad serving using Campaign Manager 360 (CM360).
Experience managing campaign budgets, pacing, and financial reconciliation.
Demonstrated success leading campaign optimization strategies focused on measurable business outcomes.
Experience implementing and validating conversion tracking using Google Tag Manager.
Strong understanding of GA4, attribution models, and digital measurement methodologies.
Excellent organizational, project management, and communication skills.
Experience leading digital QA processes and implementing operational best practices.
Ability to manage multiple campaigns and competing priorities simultaneously.

Nice To Haves

Experience with Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Campaign Manager 360, Google Tag Manager, GA4, Basis Technologies, or The Trade Desk.
Experience with first-party data activation and Customer Data Platforms (CDPs).
Experience supporting Marketing Mix Modeling (MMM) or multi-touch attribution initiatives.
Google Ads, Google Analytics, CM360, or other platform certifications.

Responsibilities

Lead, coach, and develop a team of Optimization Specialists responsible for digital campaign execution and performance.
Set priorities, manage workloads, and ensure projects are completed accurately and on schedule.
Promote accountability, collaboration, continuous learning, and operational excellence; provide ongoing feedback and professional development.
Serve as the final quality-control checkpoint for campaign setup, launches, and optimization recommendations.
Own activation and delivery of campaigns across paid search, paid social, programmatic display and video, native, CTV, digital audio, and emerging digital channels.
Oversee campaign setup, trafficking, quality assurance, and launches using agency platforms and best practices.
Oversee ad trafficking and creative implementation through Campaign Manager 360 (CM360).
Ensure accurate budget pacing, reconciliation, and financial stewardship; maintain campaign naming, documentation, and operational standards.
Guide optimization strategies to improve campaign performance while meeting client KPIs.
Review performance trends and recommend changes to audience targeting, bidding, creative rotation, budget allocation, and channel mix.
Partner with Media Planning and Analytics to turn campaign insights into actionable recommendations.
Monitor campaign health and identify issues proactively; lead optimization discussions with internal teams and clients when appropriate.
Oversee implementation and validation of conversion tracking and manage Google Tag Manager implementation and event tracking.
Partner with Analytics to validate data quality across GA4, CM360, platform reporting, and third-party measurement tools.
Collaborate on attribution methodologies, dashboard requirements, and campaign measurement frameworks; recommend marketing technology improvements to clients.
Improve activation workflows, QA processes, documentation, and operational efficiency; stay current on platform updates, beta opportunities, automation, and industry practices.
Evaluate technologies, AI-enabled workflows, automation tools, and execution methodologies that may improve campaign performance or efficiency.
Work with department leaders to streamline handoffs among Planning, Creative, Analytics, and Activation.
Partner with Media Planning Supervisors to ensure strategic recommendations are executed accurately.
Work with Account Services to communicate campaign status, issues, and opportunities; collaborate with Creative on asset specifications and delivery timelines.
Support business development with activation expertise for new business opportunities and client presentations.
Champion activation best practices, mentor team members, support career growth and succession planning, and represent the department through platform partnerships, agency initiatives, and industry engagement.
Anticipate business and operational challenges and develop scalable solutions while maintaining quality, professionalism, and client service.
Support agency initiatives, department documentation, training materials, and process development; foster collaboration and continuous improvement across teams.