Digital Media Analyst

AAA Mountain West Group • Walnut Creek, CA

1d • $110,387 - $137,983 • Hybrid

About The Position

The Digital Media Analyst tracks and interprets performance across digital channels, including paid search (SEM), email, SMS, mobile, paid social, AEO, SEO, apps, programmatic, websites, and CTV. The role advances digital analytics across the organization and partners with digital marketing, product management, product marketing, and other teams to provide a comprehensive view of campaign analytics across lines of business.

The analyst owns standardized reporting on website performance, customer journeys, and paid media campaigns; builds and maintains stakeholder dashboards; and conducts in-depth analysis to explain customer behavior and digital results. The role translates findings into clear recommendations that support campaign strategy, budget decisions, channel performance, customer experience improvements, and strategic decisions. This position is hybrid, with three days per week in the Walnut Creek, California office, and work is performed in an office setting.

Requirements

• Bachelor's degree, preferably in analytics, marketing, mathematics, statistics, or a related field, or equivalent experience.
• At least 5 years of experience in digital/web analytics, ecommerce analytics, or similar analytical roles.
• At least 2 years of web analytics experience using Google Analytics and paid media reporting using Tableau, Looker, and/or BigQuery.
• Strong analytical and problem-solving skills, including the ability to develop predictive and prescriptive insights beyond descriptive analytics.
• Experience developing measurement and reporting methodologies for Paid Search, AEO, SEO, Display, and Paid Social Media campaigns.
• Excellent written and verbal communication skills and experience presenting analyses to stakeholders at multiple levels.
• Understanding and use of online ad-serving platforms, such as Google Campaign Manager, DoubleClick, Flashtalking, or Sizmek, and online ad networks such as Microsoft, Meta, TikTok, Reddit, Google, Yelp, or Pinterest.
• Understanding of ecommerce metrics, including conversion rate, average order value, and funnel performance, and paid digital marketing terms such as ROAS, CPA, and CPL.
• Intermediate skills in Tableau, GA4, and/or Looker.
• Experience with Google Suite, Microsoft Office Suite, and Apple productivity apps, including Pages, Keynote, and Numbers.
• Ability to work independently and collaboratively; intellectual curiosity, attention to detail, a bias toward action, and commitment to continuous learning and results.

Nice To Haves

• Experience with BigQuery/SQL.
• Technical knowledge of databases, data warehousing, and data tools.

Responsibilities

• Own standardized reporting on website performance, customer journeys, and paid media campaigns, including traffic patterns, sessions, entry points, navigation paths, conversions, drop-off points, and friction.
• Build and maintain Tableau or Looker dashboards to provide stakeholders with ongoing KPI visibility.
• Lead and conduct in-depth analyses to explain customer behavior and digital results.
• Provide reporting and analysis to inform campaign strategy, budget decisions, and channel performance.
• Collaborate with UX, development, ecommerce, product, and marketing teams to prioritize improvements that drive acquisition, conversion, and retention.
• Present findings clearly to technical and non-technical audiences, including senior leadership.
• Clarify ambiguous questions and determine appropriate data, measurements, and methods.
• Provide subject matter expertise in digital analytics, user experience and behavior, data analysis, and reporting.
• Identify customer-journey friction and drop-off patterns and turn findings into actionable recommendations for UX, ecommerce, and marketing partners.
• Recommend solutions to improve campaign efficiency and effectiveness.
• Provide insights that enable tangible improvements and inform strategic decisions.

Benefits

• Company match of $1 for $1 up to 6% of eligible earnings per pay period in the 401(k) plan.
• Medical, dental, and vision benefits.
• Wellness program.
• Paid holidays.
• Paid time off accrued monthly; depending on position, an additional 24 hours per year may be earmarked for volunteer activities.
• Tuition reimbursement program.
• Free AAA Classic Membership.
• AAA product discounts.
• Opportunity to participate in AAA discretionary annual incentive or other incentive plans, depending on position.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level