Digital Media Specialist

Foodlink Inc • City of Rochester, NY

3d • $26 - $28

About The Position

Foodlink’s Digital Media Specialist advances the organization’s mission by telling compelling stories and engaging audiences through owned, earned, and paid media. The role supports donor and stakeholder engagement, internal communications, public-facing messaging, and organizational visibility through strategic digital content and storytelling. It develops and manages content for social media platforms, websites, newsletters, and other digital channels, identifying stories that showcase Foodlink’s people, programs, impact, and mission. Approximately 30% of the work is field-based.

The specialist is part of the Marketing & Development team and contributes to communications, fundraising, volunteer engagement, and community relations. The position is full-time, hourly, and nonexempt, and reports to the Senior Vice President, Chief Development Officer.

Requirements

• Experience creating social media content and adapting it for different audiences and formats.
• Photography and video capture and editing experience.
• Experience with Canva, Adobe Express, CapCut, iMovie, or similar content creation platforms.
• Exceptional writing and editing skills, including the ability to create concise, emotional, narrative-driven content for diverse audiences.
• Strong interviewing and story-gathering skills, with empathy and respect for community voices.
• Strong project and workflow management skills and the ability to coordinate multiple stakeholders and deadlines.
• Experience building presentations and translating complex ideas into clear, compelling content.
• Understanding of brand management and ability to follow established voice, messaging, and visual identity standards.
• Strong analytical skills and ability to use performance metrics to improve engagement and outcomes.
• Excellent interpersonal, communication, and relationship-building skills.
• Public speaking skills suited to donor, volunteer, media, and community engagement.
• Passion for Foodlink’s mission and commitment to creating healthier, more nourished communities through food.

Nice To Haves

• Graphic design experience.
• Familiarity with website content management systems, including WordPress.
• Basic web development skills.
• Curiosity, creativity, adaptability, and appreciation for local culture and community dynamics.

Responsibilities

• Develop engaging content for Instagram, Facebook, LinkedIn, YouTube, email, web, and emerging platforms.
• Create and edit videos using tools such as Adobe Express, Canva, CapCut, iMovie, Instagram Reels/Edits, and other digital media platforms.
• Source stories through interviews, site visits, community events, conversations, and collaboration across departments.
• Build relationships across Foodlink to identify, capture, and elevate stories that demonstrate impact.
• Communicate story availability, upcoming opportunities, and content needs to internal partners.
• Develop and maintain a social media content calendar aligned with organizational priorities, campaigns, events, and strategic goals.
• Ensure content is timely, relevant, engaging, and consistent with Foodlink’s mission, values, and brand standards.
• Partner with the Communications team on creative strategy and content development for social media channels.
• Monitor performance metrics and audience engagement to inform content strategy and improvement.
• Facilitate regular storytelling and event marketing planning meetings.
• Serve as Foodlink’s primary photographer and videographer for events, programs, volunteer activities, and community engagement opportunities.
• Capture, edit, and maintain visual assets for marketing, fundraising, advocacy, volunteer engagement, and organizational storytelling.
• Produce and edit short- and long-form videos highlighting Foodlink’s impact and encouraging community involvement.
• Oversee external or contracted video and photography projects as needed.
• Lead production of monthly digital newsletters, including planning, writing, editing, distribution, and performance analysis.
• Support development of annual impact reports and other digital and print publications.
• Partner with program, advocacy, leadership, and communications teams to gather content, identify storytelling opportunities, and align messaging.
• Support paid media initiatives, including Google Ad Grants, social advertising, digital fundraising campaigns, and awareness-building efforts.
• Track and analyze performance data and recommend improvements to engagement, reach, and conversion.
• Represent Foodlink through tours, donor visits, check presentations, community events, and other engagement opportunities.
• Contribute to department-wide projects advancing fundraising, communications, volunteer engagement, and organizational visibility.
• Support the Marketing & Development team in achieving shared goals and advancing Foodlink’s mission.

Benefits

• Foodlink covers 100% of individual health and dental insurance premiums.
• Family health and dental coverage is available with pretax dollars.
• Generous paid time off (PTO).
• 14 paid holidays per year.
• Opportunity to contribute to a 401(k) retirement savings plan upon hire.
• Eligible for an employer 401(k) match after one year of service.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed