Digital Media Supervisor

Vladimir Jones•Glendale, CO

4d•$95,000 - $105,000•Hybrid

About The Position

The Digital Media Supervisor leads the agency’s digital media activation function and oversees a team of Optimization Specialists and Media Buyers. The role is accountable for executing paid digital campaigns with accuracy and operational excellence, optimizing for performance, and measuring results against client business objectives across search, social, programmatic, and emerging digital channels. Working closely with Media Planning, Analytics, Account Services, Creative, and Strategy, the supervisor oversees campaign activation, ad operations, budget management, measurement implementation, and ongoing optimization. The role also develops team members, improves workflows and quality assurance processes, and advances the agency’s digital media capabilities. The position is based in the Denver, Colorado office. The schedule is Monday through Friday, 8:30 a.m. to 5:30 p.m., with remote work available on Fridays.

Requirements

At least 7 years of hands-on experience executing digital media campaigns in an agency environment.
At least 2 years of people management or team leadership experience.
Deep expertise in paid search, paid social, and programmatic advertising platforms.
Strong understanding of campaign trafficking and ad serving using Campaign Manager 360 (CM360).
Experience managing campaign budgets, pacing, and financial reconciliation.
Demonstrated success leading campaign optimization strategies focused on measurable business outcomes.
Experience implementing and validating conversion tracking using Google Tag Manager.
Strong understanding of GA4, attribution models, and digital measurement methodologies.
Excellent organizational, project management, and communication skills.
Experience leading digital QA processes and implementing operational best practices.
Ability to manage multiple campaigns and competing priorities simultaneously.

Nice To Haves

Experience with first-party data activation and Customer Data Platforms (CDPs).
Experience supporting Marketing Mix Modeling (MMM) or multi-touch attribution initiatives.
Google Ads, Google Analytics, CM360, or other platform certifications.
Experience with Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Google Tag Manager, GA4, Basis Technologies, or The Trade Desk.

Responsibilities

Lead, coach, and develop Optimization Specialists responsible for digital campaign execution and performance.
Set priorities, manage workloads, and ensure projects are completed accurately and on schedule.
Foster accountability, collaboration, continuous learning, and operational excellence; provide feedback, coaching, and development opportunities.
Serve as the final quality-control checkpoint for campaign setup, launches, and optimization recommendations.
Own the activation and delivery of campaigns across paid search, paid social, programmatic display and video, native, CTV, digital audio, and emerging digital channels.
Oversee campaign setup, trafficking, quality assurance, launches, and creative implementation through Campaign Manager 360 (CM360).
Ensure accurate budget pacing, reconciliation, and financial stewardship, and enforce campaign naming, documentation, and operational standards.
Guide optimization strategies to improve performance and meet client KPIs; assess audience targeting, bidding, creative rotation, budget allocation, and channel mix.
Partner with Media Planning and Analytics to turn campaign insights into actionable recommendations, monitor campaign health, and proactively address issues.
Lead optimization discussions with internal teams and clients when appropriate.
Oversee conversion-tracking implementation and validation, including Google Tag Manager implementation and event tracking.
Partner with Analytics to validate data quality across GA4, CM360, platform reporting, and third-party measurement tools.
Collaborate on attribution methodologies, dashboard requirements, and campaign measurement frameworks, and recommend marketing technology improvements.
Improve activation workflows, QA processes, documentation, and operational efficiency; evaluate platform updates, beta opportunities, automation, AI-enabled workflows, and emerging technologies.
Coordinate campaign handoffs among Planning, Creative, Analytics, and Activation teams.
Partner with Media Planning Supervisors, Account Services, Creative, and other teams to support accurate execution, communication, and timely campaign launches.
Support business development with activation expertise during new business opportunities and client presentations.
Champion activation best practices, mentor team members, support career growth and succession planning, and represent the department through platform partnerships, agency initiatives, and industry engagement.
Anticipate business and operational challenges, develop scalable solutions, and maintain high standards of quality, professionalism, and client service.
Support agency initiatives, department documentation, training materials, and process development, and foster collaboration and continuous improvement.