Digital Search Coordinator

Rural King•Mattoon, IL

3d•$17 - $21

About The Position

Rural King is seeking a Digital Search Coordinator to support the execution, maintenance, and monitoring of paid digital advertising campaigns across Google Ads, Meta Ads, connected TV, and other paid advertising platforms. Reporting to the Paid Search Manager, this role implements approved campaign strategies and media plans, helping ensure campaigns are accurately built, launched on schedule, maintained, and monitored for delivery and performance. The position supports campaign setup, audience and placement configuration, creative trafficking, budget pacing, performance tracking, and reporting. The coordinator works with the Paid Search Manager and cross-functional partners to meet campaign requirements, deadlines, and quality standards. This opportunity is suited to an organized, detail-oriented individual seeking to develop hands-on experience in paid digital advertising, campaign management, and performance marketing.

Requirements

Strong attention to detail and organizational skills, with the ability to manage multiple campaigns and deadlines.
Professional understanding of digital advertising metrics, campaign settings, and budget pacing.
Proficiency with Microsoft Office Suite, particularly Excel.
Strong written and verbal communication skills and ability to collaborate across teams.
Willingness to learn new platforms, follow established processes, and escalate issues appropriately.
Ability to sit or stand for extended periods.
Ability to lift up to 15 pounds periodically.
Ability to navigate and access all required facilities.
Ability to communicate effectively in person, by phone, and electronically.
Close vision required for computer-related activities.

Nice To Haves

Associate or bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field; equivalent experience is considered.
Two years of experience in digital marketing, paid advertising, or marketing coordination.
Familiarity with Google Ads, Meta Ads Manager, analytics tools, or Looker Studio.

Responsibilities

Build, launch, and maintain paid advertising campaigns according to approved media plans and campaign specifications.
Configure campaign settings, audiences, keywords, placements, budgets, schedules, creative assets, and destination URLs.
Complete quality assurance checks to verify campaign accuracy, tracking, links, and creative implementation.
Monitor campaign delivery, spending, pacing, disapprovals, and performance indicators, escalating issues to the Paid Search Manager.
Implement approved campaign updates and routine adjustments as directed.
Maintain campaign calendars, tracking documents, performance reports, and documentation using advertising platforms, Looker Studio, spreadsheets, and other applicable tools.
Coordinate with creative, merchandising, e-commerce, and other teams to obtain campaign assets, promotional details, and required deliverables.
Identify execution errors and opportunities to improve campaign processes and accuracy.
Participate in training and professional development to build paid advertising expertise.
Provide professional internal and external support, demonstrate Rural King’s Values, and perform other duties as assigned.