Digital Marketing Coordinator

Seattle Theatre Group•Seattle, WA

17h•$31 - $46

About The Position

The Digital Marketing Coordinator manages and optimizes Seattle Theatre Group’s digital marketing channels to promote performances, programs, and initiatives across multiple venues and platforms. The role strategically targets and optimizes digital audiences to drive ticket sales, increase engagement, and strengthen brand visibility. It coordinates content and brand consistency across social media, the website, blog, and email. The position executes paid digital campaigns, oversees STG’s Google Ad Grants program, and establishes baseline reporting to track performance, measure effectiveness, and inform ongoing strategy. The ideal candidate is analytical and creative, with an understanding of digital marketing strategy, audience targeting, content coordination, and performance optimization, and an interest in STG’s nonprofit mission and live performance. Compensation is $30.90 to $46.39, with a midpoint of $38.66, DOE.

Requirements

At least 2 years of experience managing paid digital marketing campaigns.
Proficiency with Google Ads, including Google Ad Grants and Performance Max campaigns.
Strong understanding of digital audience targeting, segmentation, campaign optimization, and conversion strategies.
Ability to interpret campaign data, identify trends and opportunities, and clearly communicate performance insights and recommendations.
Strong organizational and project management skills, exceptional attention to detail, and ability to manage multiple campaigns, projects, and deadlines simultaneously.
Collaborative approach to working across marketing, social media, communications, and other teams.

Nice To Haves

Experience managing campaigns in high-volume events, live entertainment, festivals, or nonprofit organizations.
Experience with Ticketmaster Marketing Cloud and Live Analytics or similar ticketing and audience marketing platforms.
Passion for live performance, the arts, and STG’s nonprofit mission.

Responsibilities

Review, plan, place, and manage digital advertising campaigns across platforms including Meta, YouTube, TikTok, Google Ads, OTT/CTV, Reddit, Spotify, paid search, programmatic display, and streaming audio services.
Work with the marketing team to develop data-driven digital marketing plans aligned with organizational priorities, show-specific goals, audience demographics, sales objectives, and available budgets.
Collaborate with the Social Media Manager to identify high-performing organic content for paid amplification.
Monitor campaign performance and audience behavior, analyze results, and recommend improvements to creative, targeting, placements, and conversion rates.
Support research into emerging digital advertising strategies, platforms, technologies, and audience trends.
Develop and implement A/B testing for creative assets, messaging, calls to action, audience segments, and placements.
Manage advertising budgets, monitor spending and campaign pacing, and communicate suggested channel allocation adjustments.
Track conversions, ticket sales, website traffic, and audience engagement using analytics tools, tracking pixels, and platform reporting.
Establish baseline performance metrics and deliver regular reports on campaign results, key performance indicators, audience insights, and lessons learned.
Manage and optimize STG’s digital marketing channels and coordinate content, campaigns, and audience targeting with organizational and show-specific objectives.
Support audience segmentation and targeting using customer, ticketing, website, and campaign data.
Monitor audience acquisition, engagement, and conversion trends and recommend ways to improve targeting, audience relationships, and marketing effectiveness.
Oversee STG’s Google Ad Grants program, including campaign development, keyword strategy, account optimization, program compliance, and performance reporting.
Optimize Ticketmaster marketing tools and audience engagement capabilities to expand reach, improve targeting, drive ticket sales, and maximize platform value.
Partner with internal teams and Ticketmaster representatives, as appropriate, to use audience data, promotional tools, campaign capabilities, and performance insights.
Coordinate with marketing, communications, and social media colleagues to support content coordination and brand consistency across the website, blog, email marketing, and social media.
Identify gaps, overlaps, and opportunities across digital channels to promote cohesive messaging, creative assets, calls to action, and audience experiences.