Digital Marketing Coordinator

American Arbitration Association•New York, NY

2d•$92,000 - $97,500•Hybrid

About The Position

The American Arbitration Association (AAA) is hiring a Digital Marketing Coordinator to join its Marketing team. This hands-on role supports and optimizes the organization’s digital presence, integrated marketing campaigns, and online customer experiences. The coordinator works with websites, landing pages, lead-generation experiences, marketing technology, and analytics to help ensure digital content is engaging, effective, accurate, and easy to navigate. The role involves maintaining website content through a content management system, supporting SEO and user experience improvements, testing and troubleshooting digital experiences, and helping deliver email, social media, paid media, event, and lead-generation campaigns. The coordinator also supports lead-capture and registration experiences, marketing data flows into platforms and CRM systems, campaign tracking, performance analysis, and optimization initiatives. This is an opportunity for an early-career marketing professional to develop skills across digital platforms, campaigns, analytics, and marketing technology. The position is based at AAA’s NYHQ and is hybrid. The stated pay range is $92,000–$97,500 annualized, with an annual incentive opportunity targeting 10%.

Requirements

Bachelor’s degree in marketing, communications, business, digital media, or a related field, plus 1–3 years of relevant experience; or an equivalent combination of education and experience.
Experience working with website content management systems (CMS).
Familiarity with digital marketing campaigns, landing pages, online forms, and lead generation.
Working knowledge of Google Analytics or similar analytics platforms.
Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
Excellent communication, collaboration, and problem-solving skills.
Proactive mindset, curiosity, and enthusiasm for learning new technologies.

Nice To Haves

Experience with Umbraco, PushPlanet, or Digioh.
Exposure to Salesforce or marketing automation platforms.
Familiarity with SEO, conversion optimization, or A/B testing.

Responsibilities

Create, update, and maintain website pages, landing pages, forms, and digital content using the content management system.
Support website improvements, SEO best practices, and user experience enhancements.
Test and troubleshoot website content, links, and forms to provide a seamless digital experience.
Support execution of email, social media, paid media, event, and lead-generation campaigns.
Collaborate with marketing, creative, and technical teams to launch digital assets accurately and on schedule.
Help implement campaign tracking and measurement tools.
Build and maintain lead-capture forms, registrations, and conversion experiences.
Help ensure marketing leads and campaign data flow accurately into marketing platforms and CRM systems, including Salesforce.
Identify opportunities to improve marketing processes and digital workflows.
Monitor website traffic, engagement, conversions, and campaign performance.
Use analytics to identify opportunities for improvement.
Support A/B testing and optimization initiatives to improve digital marketing results.