Digital Marketing Coordinator

Frette • New York, NY

3d • $63,000 - $67,000 • Hybrid

About The Position

Frette, the leading provider of luxury linens to the finest hotels and homes worldwide, is seeking a Digital Marketing Coordinator to join the team. The Digital Marketing Coordinator supports the day-to-day execution of Frette’s digital marketing initiatives across E-Commerce, Hospitality, and Retail. This role reports directly into the Sr. Digital Marketing Manager and works closely cross-functional teams.

Requirements

• 1–3 years of experience in Digital Marketing, E-Commerce, CRM, or a related field; experience within luxury, fashion, home, or lifestyle is highly preferred.
• Experience with or exposure to marketing automation, CRM, or Email such as SalesForce Marketing Cloud platforms is highly preferred.
• Comfortable working with data and using performance metrics to identify trends and insights.
• Familiarity with Email and SMS marketing platforms and an understanding of Email/SMS best practices.
• Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Experience with Google Analytics or a similar analytics platform.
• Basic knowledge of HTML/CSS.
• Strong proficiency in Excel, PowerPoint, and Word.
• Proficiency utilizing AI tools such as Claude or ChatGPT for data analysis.
• Strong attention to detail, particularly when reviewing creative, copy, links, tracking, and campaign setup.
• Resourceful, collaborative, curious, and a creative problem-solver.

Responsibilities

• Support the execution of digital marketing initiatives across E-Commerce, Hospitality, and Retail.
• Manage the day-to-day scheduling and execution of Email and SMS campaigns, ensuring campaigns are accurate, on-brand, and launched on time.
• Support the Social Media Manager to develop and maintain integrated content, Email, SMS, and social calendars.
• Developing campaign messaging and content based on seasonal priorities, product launches, promotions, and brand initiatives.
• Work closely with Graphic Design to brief, coordinate, and manage creative assets for Email, SMS, paid media, and other digital channels.
• Coordinate the timely delivery of creative assets and campaign materials across Marketing, E-Commerce, and external partners.
• Monitor and develop reports for Email, SMS and paid media performance, tracking key Digital Marketing KPIs and identifying trends and opportunities.
• Build and maintain UTM tracking codes for internally managed marketing campaigns.
• Partner with the CRM team to monitor Email and SMS customer databases, list growth, engagement, and deliverability.
• Assist with campaign setup, testing, QA, and troubleshooting across digital marketing platforms.
• Maintain awareness of competitor activity, digital marketing trends, and relevant industry and technology developments.

Benefits

• Equal employment and advancement opportunities to all individuals.
• Recruit, hire, train, and promote the most qualified applicants into all job levels.
• Does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, sexual orientation, national origin, age disability, or any other characteristic protected by law.
• Will make reasonable accommodations for qualified individuals with known disabilities unless it would result in undue hardship to the Company.
• Policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed