Digital Marketing Coordinator

Defined Fitness Inc•Albuquerque, NM

1d•$40,000 - $50,000•Hybrid

About The Position

Defined Fitness is seeking a driven and creative Digital Marketing Coordinator to lead the charge and tell our story across all digital platforms. You’ll be responsible for content creation, social media management, event marketing, and digital campaigns that strengthen our brand and drive engagement. With a bold voice and a passion for fitness, you’ll bring energy, innovation, and precision to everything you produce while demonstrating the following qualities: Driven and motivated Team-oriented and committed Inspiring, passionate and efficient Maintains integrity

Requirements

Bachelor’s degree in business administration, marketing or a related field preferred
Minimum of two (2) years’ experience in business-to-business sales, corporate outreach, or digital marketing
Strong verbal, written, and interpersonal communication skills
Ability to meet and exceed goals, manage time effectively, prioritize leads, and work independently
PC literate, including Microsoft Office and various other products such as Adobe Creative Suite and Adobe Premiere with proficiency in social media platforms and digital tools including Meta Business Suite, Meta Ad Manager, Google Analytics, and CRM platforms (e.g., Gym Sales)
Must hold a valid NM driver’s license (acceptable record) and means of transportation (registered and insured)
Valid CPR/AED certification (including infant and child) within the first 45 days of employment and maintain throughout employment
Availability to work evenings and weekends, onsite or remotely, as business needs require
Operational knowledge of videography and photography equipment, content creation, campaign planning, and event execution
Self-starter with strong creative instincts and attention to detail

Responsibilities

Amplify Defined Fitness brand across digital platforms including Facebook, Instagram, YouTube, LinkedIn, and our internal communications platform
Create/manage compelling content (photos, videos, graphics, copy) for web, email, social media, digital ads, and Defined Fitness app
Develop and execute digital marketing calendars and strategies aligned with organizational goal
Plan, promote, and execute events that enhance member engagement and brand visibility
Manage social media accounts, respond to messages and comments, and foster active online communities
Oversee digital advertising campaigns and develop creative, monitor performance to optimize ROI
Track and report KPIs, engagement, traffic, SEO, conversions, app downloads, and campaign effectiveness
Manage website content updates through a CMS and ensure SEO best practices are implemented
Build and launch email and SMS campaigns that connect with current and potential members
Monitor and manage online brand reputation across review platforms (Google, Yelp, etc.)
Collaborate with internal teams and vendors to ensure brand consistency across all channels
Support marketing initiatives with print, digital, and in-club collateral development