Coordinator, Digital Marketing
About The Position
The Coordinator, Digital Marketing contributes to the Digital Marketing team by planning, building, and executing brand strategies and tactics that support business goals and build the future fan pipeline. The role provides input on digital strategy and executes campaigns across platforms to increase traffic to the website, app, and email, grow followership and engagement, and drive brand-healthy revenue. It works across the digital marketing team and other departments to reach fans and publish content across digital platforms. Performance is evaluated using user growth across email, app, and site platforms; digital sponsorship dollars; and fan engagement activity on campaigns, including unique users and time spent. The position is based in El Segundo offices Monday through Friday, with work at Crypto.com Arena for Lakers home games as needed and occasional off-site events. Travel may be up to 10% of the time. The role requires availability for evenings, weekends, and holidays because of the continuous news cycle. The work schedule is hybrid.
Requirements
- Bachelor’s degree in marketing, advertising, or communications.
- At least three years of experience working in digital marketing.
- Experience in digital product marketing, web development, e-commerce, or growth marketing.
- Knowledge of digital analytics and the ability to interpret data and make actionable recommendations.
- Experience with A/B and multivariate testing.
- Experience with HTML and email marketing.
- Experience with CMS platforms.
- Experience with project management tools.
- Proficiency with Microsoft Office, including Excel, Word, Outlook, PowerPoint, and SharePoint.
- Ability to work in a fast-paced environment and make prompt, quality decisions.
- Excellent written and verbal communication skills.
- Ability to work with employees at all organizational levels and bridge gaps between departments.
- A logical, detail-oriented approach to problem solving.
Nice To Haves
- Advanced education.
- Passion for websites, apps, emerging technology, and digital.
- Understanding of design, copy, app, and website best practices and guidelines.
- Strong understanding of marketing planning and execution, with an eye toward holistic campaigns.
- Understanding of marketing insights, strategy, media, creative, and digital.
- Ability to develop and implement channel-specific tactics in support of broader campaign objectives.
- Stay current with technologies and web, app, and digital design trends.
- Passion for basketball and sports business.
- Experience with project management software such as Jira, Trello, or Wrike.
Responsibilities
- Handle day-to-day digital execution of Lakers campaigns, including building emails, making app updates, assisting with content creation, and updating the website.
- Work with the digital marketing team to set objectives and strategies, and measure and report KPIs for Lakers and South Bay Lakers digital platforms.
- Assist in developing, implementing, and managing product marketing strategy across web, email, and app to grow the user base and engagement domestically and internationally.
- Assist with building digital marketing campaigns supporting ticketing, merchandise, and fan engagement initiatives.
- Work cross-functionally to build results-driven digital campaigns.
- Understand fans and their behaviors, and architect the customer journey to identify ways to improve their experience across digital marketing products and platforms.
- Analyze content performance with the business intelligence team to understand fan preferences across digital products.
- Assist with legal documentation and data compliance needs.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
