Digital Marketing Coordinator

NORTHWEST SPECIAL RECREATION ASSN•Rolling Meadows, IL

5d•$46,278 - $50,278•Onsite

About The Position

The Digital Marketing Coordinator supports the missions of NWSRA and SLSF by developing and delivering digital content that promotes agency programs, initiatives, and community partnerships. The role focuses on short-form video production, social media management, digital storytelling, and maintaining an engaging online presence to expand community awareness, strengthen audience engagement, and advance inclusive recreational opportunities for individuals with disabilities. The coordinator creates video content; manages social media platforms; supports digital campaigns; coordinates website updates and digital communications; and collaborates with internal departments, park districts, and community partners. The position also maintains multimedia assets and digital marketing equipment, supports reporting and marketing workflows, and assists with recruitment and community outreach. This is a full-time, exempt position based at the NWSRA Office in Rolling Meadows, Illinois. The schedule is estimated at 40 hours per week, Monday through Friday, with flexibility and occasional evenings and weekends based on programming and association needs. The salary range is $46,278–$50,278 per year. The position reports to the Superintendent of Communications and Technology and has no direct reports.

Requirements

Bachelor’s degree from an accredited college or university in Graphic Design, Public Relations, Marketing, Marketing Research, Integrated Marketing Communications, or a related field.
Current Certified Park and Recreation Professional (CPRP) certification, or ability to obtain it within the time allotted by Association policy and/or the Executive Director.
Ability to drive Association vehicles and maintain all required certifications.
At least two years of full-time experience working in marketing and communications.
Knowledge of marketing and communications strategy and ability to engage diverse audiences with clear, compelling messaging.
Strong graphic design skills and ability to independently conceptualize and create graphic design materials.
Expertise in editing and writing for publications, websites, and marketing materials.
Strong oral and written communication and interpersonal skills; motivated, outgoing, confident, and self-directed.
Leadership qualities including maturity, flexibility, and professionalism.
Ability to work independently and collaboratively, solve problems, manage priorities reliably, and maintain punctuality and a positive, team-oriented attitude.
Proficiency with Microsoft Office applications, including Word, Outlook, Excel, PowerPoint, SharePoint, and Teams.
Proficiency with Adobe Creative Cloud applications, including InDesign, Illustrator, Photoshop, Premiere Pro, and After Effects.
Proficiency using WordPress to manage an agency website.
Strong organizational skills, ability to manage multiple deadlines and priorities, and ability to pivot when needed.
Ability to perform the listed physical functions with or without reasonable accommodation, including safely lifting and transferring loads up to 75 pounds or continuously applying up to 40 pounds of force to move objects.

Responsibilities

Develop, film, edit, and produce short-form video content for NWSRA and SLSF, particularly for TikTok, Facebook Reels, Instagram Reels, and emerging platforms.
Create video concepts showcasing programs, participants, staff, events, and the agency’s mission.
Visit program locations and events to capture video footage and photography.
Produce participant spotlights, staff features, program highlights, behind-the-scenes footage, event recaps, promotional videos, and trend-based social content.
Manage video production from concept and scripting through filming, lighting, audio, editing, captioning, and distribution.
Monitor social media trends, video techniques, platform algorithms, and digital marketing practices to improve content and engagement.
Ensure video content is accessible, captioned, on-brand, and compliant with participant media permissions.
Develop, implement, and manage social media strategies for NWSRA and SLSF.
Write, create, schedule, publish, and monitor social media content across agency and foundation platforms.
Maintain an engaging social media presence and a digital content calendar aligned with programming, events, recruitment, and organizational priorities.
Monitor engagement, audience growth, video performance, and other metrics to evaluate and improve digital marketing.
Identify opportunities to expand the organizations’ digital presence through platforms, campaigns, and content strategies.
Coordinate website updates to keep information current, accurate, engaging, and accessible.
Develop, write, and distribute email newsletters, promotional campaigns, and electronic announcements.
Collaborate with the Print Marketing Coordinator to obtain branded graphics and visual assets for digital campaigns.
Assist with digital campaigns promoting registration, events, employment opportunities, fundraising, and community engagement.
Work with internal departments to identify stories, programs, and accomplishments for digital promotion.
Maintain an organized digital library of photographs, video footage, and other multimedia assets.
Oversee inventory, maintenance, and proper use of digital marketing equipment.
Research and recommend video production software, social media management tools, and other digital marketing resources.
Collaborate with Member Park Districts, community partners, and other organizations to develop and share digital content.
Work with staff to improve digital customer communications and the customer experience.
Assist with board summaries, monthly reports, and other special reports as needed.
Maintain marketing workflows for timely content creation, approval, and distribution.
Use computers, phones, tablets, software, and online tools to perform duties and respond to professional communications.
Drive Association or personal vehicles for programs, meetings, or Association business as needed.
Assist with recruitment and community outreach by attending job fairs, school career programs, community events, and staff interviews.
Perform other duties as assigned in support of the Association’s vision, mission, and core values.