Mgr, Digital Marketing Organic Search

PDS Health•Irving, TX

1d•$117,000 - $153,000

About The Position

The SEO Marketing Manager develops, implements, and manages PDS Health’s search visibility strategy across multiple national and localized websites. The strategy spans traditional SEO, answer engine optimization (AEO), and generative engine optimization (GEO), with a focus on search algorithms, AI-generated answer systems, ranking strategies, and industry standards. The role uses strategic and analytical thinking, commercial fluency, and project management to increase organic traffic, AI-driven visibility, conversions, appointment volume, discoverability, and citation presence. The manager works with cross-functional teams, oversees an internal SEO team and external partners, and leads efforts to improve how the team works through AI and automation. The position also develops team capabilities through guidance, documentation, and training, and reports on search and AI visibility performance in relation to business outcomes.

Requirements

6–8 years of relevant SEO experience for a business with national locations, including demonstrated experience adapting strategy to AI-powered search (AEO/GEO).
2–3 years of management experience leading an SEO or digital marketing team.
Bachelor’s degree from an accredited college in Marketing, Communications, or a related field; in lieu of a degree, 8+ years of experience is required.
Demonstrated ability to prioritize effectively and drive business outcomes through search visibility in a large, multifaceted, fast-paced environment.
Expertise with Conductor or BrightEdge, SEMrush, Google Search Console, Ahrefs, Screaming Frog, MOZ, PageSpeed Analysis, link analysis, and related tools.
Working expertise with at least one AI visibility or citation tracking platform, or equivalent experience building AI citation tracking with available tools.
Expert knowledge of technical SEO and structured-data/schema strategy for AI extractability, ability to stay current with standards, and willingness to perform regular technical and AI-readiness audits.
Ability to use data, business objectives, and context to provide actionable SEO and AI-visibility recommendations across multiple brands.
Knowledge of HTML, including ARIA/accessibility, OG metatags, and structured data/schema.org; CSS; XML and JSON sitemaps; and page optimization techniques and technologies.
Excellent interpersonal, oral, written communication, and teamwork skills.
Ability to multitask without compromising work quality.
Ability to respond to common inquiries from customers, staff, regulatory agencies, vendors, and other members of the business community.
Detail-oriented, process-focused, proactive, organized problem-solver with the ability to prioritize.
Polished communication skills and ability to lead strategic discussions with leadership, translating search and AI visibility performance into business and commercial terms.
Ability to measure strategy effectiveness using rankings, AI citation share, traffic, and conversions, and make data-informed decisions.
Comfort operating amid ambiguity as AI search standards and measurement practices evolve.
Ability to manage effectively in an evolving marketing department and fast-paced environment.

Nice To Haves

Experience with HTML, CSS, JavaScript coding, or other web programming skills.
Experience with Adobe Analytics, Google Analytics, and data visualization tools such as Tableau, PowerBI, or Marketing Intelligence.
Prior experience launching or growing new brands, sites, or products with SEO, AEO, or GEO.
Prior experience working closely with an SEO agency to expand individual efforts and impact.
Experience building or scaling automated SEO/content workflows to reduce manual execution.
Experience in retail or healthcare industries.
Experience connecting search and AI visibility performance to revenue, appointment volume, or comparable commercial outcomes.

Responsibilities

Build strategic search visibility roadmaps covering on-page and off-page SEO, AEO, and GEO across national and local websites.
Own AI search visibility, including entity strategy, structured data and schema markup, and citation and mention tracking across AI search systems.
Implement data-driven search tactics and measure them against business goals, including organic growth, AI citation and mention share, return visitors, acquisition, engagement, conversion, and appointment volume.
Manage the internal SEO team, external agencies, and vendors to prioritize and execute a cohesive search visibility strategy.
Conduct technical SEO audits, including assessments of extractability and structured-data readiness for AI retrieval systems, and present findings and recommendations.
Build and maintain automated workflows for keyword research, SEO briefs, and content review.
Monitor backlink profiles and off-site authority signals, and develop and manage link-building and digital-authority strategies.
Maintain and improve metatags and structured data.
Lead local and practice-level AI visibility efforts, partnering with Field Marketing and the MOD/Yext data pipeline to support listing and entity data quality.
Collaborate across channels to develop category strategies for dental and specialty markets and deliver business value from the approach.
Work with web developers, editors, video producers, marketing, design, and product teams to optimize relevant activities for search and AI visibility.
Build internal and field-team knowledge of SEO, AEO, and GEO through guidelines, monitoring, and training.
Monitor and administer web analytics dashboards, AI visibility monitoring tools, and reporting platforms; report on performance and recommend improvements to user experience and discoverability.
Research industry updates, SEO/AEO/GEO trends, search and AI model changes, and best practices to inform recommendations.
Mentor and lead a team of specialists with support from a manager.