Organic & AI Search Specialist

DaBrian Marketing Group • Reading, PA

5d • Remote

About The Position

DaBrian Marketing is seeking an Organic & AI Search Specialist with at least one year of hands-on SEO experience to execute traditional SEO, local search, brand entity building, and AI discovery across modern search platforms. The role focuses on developing expertise in Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-driven visibility. The successful candidate starts as an execution specialist and follows a structured 12-month career development plan.

This is a remote role. The specialist must live within a reasonable driving distance of Reading, Pennsylvania, and travel periodically to client meetings, primarily within 100 miles. The position combines search optimization, analytics, content strategy, conversion alignment, and client collaboration. The specialist will help translate technical search work and performance metrics into recommendations and business value for clients.

Requirements

• At least 1 year of demonstrable hands-on experience in organic search or SEO, agency-side or in-house.
• Reside within a reasonable driving distance to attend client meetings within a 100-mile radius of Reading, Pennsylvania.
• Have reliable transportation and be willing to travel for client meetings across Greater Reading, Berks County, and surrounding Mid-Atlantic areas.
• Working experience with Google Search Console, Google Analytics (GA4), Google Business Profiles, and a major SEO platform such as SE Ranking, Semrush, or Ahrefs.
• Ability to connect technical SEO metrics with business outcomes such as leads, calls, and sales.
• Ability to organize and confidently contribute on client calls and articulate SEO and AI search concepts to key stakeholders.

Nice To Haves

• Active interest in generative AI tools such as Google Gemini and ChatGPT and in how search platforms summarize and cite information.

Responsibilities

• Conduct keyword research, on-page optimization, technical website audits, internal linking adjustments, schema markup using JSON-LD, and indexability fixes.
• Optimize content for AI search engines and platforms, including AI Overviews, ChatGPT, Gemini, and Perplexity, through structured entity data, direct Q&A formats, and authoritative brand citations.
• Manage local citations, Google Business Profile optimization, review acceleration, and map-pack rankings for client portfolios.
• Operate Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console (GSC), Google Business Profiles, Google Gemini Pro, and SE Ranking Growth with Local Marketing to support client visibility and lead growth.
• Partner with AI tools to draft, structure, and refine content according to Google’s E-E-A-T guidelines.
• Align organic search tactics with Conversion Rate Optimization (CRO) so search visibility supports qualified inquiries and revenue.
• Facilitate and co-lead client meetings, presenting search insights, performance metrics, and recommendations in terms of business growth and client value.
• Prepare client-ready performance updates and travel to client sites when in-person strategy or quarterly review meetings are required.
• Contribute to client calls, explain SEO and AI search concepts to stakeholders, and help drive strategic conversations that build trust and rapport.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed