SEO & AI Search Specialist

Extra Space Storage•Salt Lake, UT

1d•Hybrid

About The Position

The Specialist, SEO & AI Search is a flexible, cross-functional member of the SEO & AI Search team who supports Content, Local, and Technical SEO specialists and the SEO Project Manager according to team priorities and capacity needs. This early-career role works across traditional and AI-powered search initiatives, helping execute projects, maintain quality, and coordinate with internal teams and agency partners. It provides an opportunity to develop a broad foundation across SEO and AI search. The role supports content optimization, local listings and Google Business Profiles, technical audits and release validation, and monitoring brand visibility across AI-powered search platforms. It also coordinates project trackers and calendars, contributes data to reports and competitor analyses, collaborates with partner teams, and keeps current with search developments and tools. This is a hybrid role requiring work at the Cottonwood Heights office in Salt Lake City three days per week. The employer cannot provide work sponsorship, including OPT or H-1B visa sponsorship.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
One to three years of SEO experience, in-house or agency.
Working knowledge of SEO fundamentals across on-page, technical, and local search.
Familiarity with SEO and analytics tools such as Google Search Console, Google Analytics or Adobe Analytics, Semrush or Ahrefs, Screaming Frog, and Google Business Profile.
Basic understanding of HTML, structured data (Schema.org), and how search engines and AI crawlers discover and index content.
Experience with a content management system and project management tools such as Airtable, Jira, or Asana, or similar.
Proficiency in MS Excel, Word, Outlook, and PowerPoint.
Strong organization and attention to detail, with the ability to prioritize and move between multiple projects and disciplines in a fast-paced environment.
Excellent written and verbal communication skills, including strong editing skills and the ability to present data and ideas clearly.
Ability to communicate effectively and build relationships with internal partners and external agencies.
Analytical and results-driven mindset.

Nice To Haves

Exposure to more than one area of SEO, such as content, local, technical, or AI search.
Google Analytics or other SEO-related certifications.
Familiarity with Contentful.
Strong interest in AI search, answer engine optimization (AEO), and generative engine optimization (GEO).
Curiosity, coachability, and eagerness to keep learning and growing as a search marketer.

Responsibilities

Provide flexible support to Content, Local, and Technical SEO specialists and the SEO Project Manager, adjusting focus to team priorities, deadlines, and coverage needs.
Research keywords and search intent; draft content briefs, metadata, and FAQ ideas; and help identify and optimize low-performing content.
Review draft and published pages in Contentful for on-page SEO best practices, internal linking, and brand guideline adherence.
Support Google Business Profile onboarding and offboarding during store transitions, coordinating with the Transitions team to ensure store profiles are live and accurate.
Audit local listings for accuracy and NAP consistency; resolve duplicate or closed listings; and monitor reviews and profile issues.
Run recurring site crawls and technical audits covering metadata, schema, canonicalization, redirects, error pages, and indexation; document findings and recommended actions.
Assist with submitting and testing Web Development user stories and validate releases, including redirects and structured data, after launch.
Monitor and report brand visibility and citation frequency across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Copilot to track share of voice against competitors.
Help audit and optimize web pages for generative-engine machine readability and answer-ability, including structured data, content clarity, and entity signals.
Maintain project trackers, approval logs, and content calendars, and follow up on open items with agency partners and internal stakeholders.
Pull data from Google Search Console, Google or Adobe Analytics, and SEO platforms to support dashboards, recurring performance reports, and quarterly competitor analyses.
Partner with Web Development, Operations, Content, and other marketing teams on cross-department initiatives and help answer SEO-related questions from the field.
Stay current on search engine and AI search developments, test new tools and tactics, and share learnings with the team.