SEO and AI Search Leader

PetHonesty, LLC•Austin, TX

4d•Remote

About The Position

Pet Honesty is seeking an SEO and AI Search Leader to own how the company’s brand, products, and content perform across organic search and AI-powered search, shopping, and discovery. The role covers Pet Honesty’s direct-to-consumer website, marketplaces such as Amazon and Chewy, and retail partners’ digital shelves. On PetHonesty.com, the position owns organic SEO and AI/LLM optimization against traffic goals, and connects discovery performance to traffic, conversion, subscriptions, and revenue across channels. This is a technical, hands-on role focused on turning SEO, AEO, and GEO into a repeatable operating system. The leader will audit performance, identify and prioritize fixes, build an experimentation process, test improvements to crawlability, retrieval, visibility, citation, and product recommendation, and use results to determine what to scale. The role works with ecommerce, web, data, brand, copy, product, retail, regulatory, and other teams to keep Pet Honesty’s digital presence effective as search and AI-assisted shopping evolve. The role owns the process end to end, including creating content, using AI, briefing freelancers, working with veterinary and formulation experts, and partnering with web and engineering teams. It reports to the Chief Growth and Brand Marketing Officer. This is a full-time, remote position; occasional travel may be required for team or company events.

Requirements

At least 5 years of experience in technical and organic SEO, with a full-time focus on AEO and GEO in recent years and a track record of growing organic traffic.
Hands-on experience improving visibility across AI-powered search, answer, and shopping experiences such as ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Google AI Mode, and Amazon Alexa for Shopping.
Strong understanding of how search engines and LLM-based systems crawl, index, retrieve, cite, and recommend web content and products.
Technical fluency with structured data, schema/JSON-LD (especially Product, Offer, and Review), product feeds, semantic HTML, site architecture, rendering, canonicalization, internal linking, and indexing.
Strong experimentation mindset and ability to form hypotheses, launch tests, evaluate outcomes, and make evidence-based decisions.
Experience running technical, content, keyword, schema, and entity SEO and AEO audits and turning findings into a prioritized roadmap.
Experience with Google Search Console, Google Merchant Center, Semrush, Ahrefs, and AI visibility platforms.
Ability to create and modify content without relying on a traditional editorial production process.
Experience writing standards for answer-first, machine-readable copy and helping copy and channel teams put them into practice.
Strong AI fluency and experience using automation to accelerate research, creation, testing, and analysis.
Ability to brief and manage freelancers and internal experts, including veterinarians, to deliver work quickly.
Strong analytical judgment and comfort distinguishing signal from noise while measurement in this area is still developing.
Ability to work effectively with Ecommerce, Web, Engineering, Data, Brand, Copy, Retail, and Regulatory teams.
Track record of building new capabilities without waiting for someone else to provide a playbook.
Demonstrated ability to connect search and AI visibility performance to ecommerce revenue and other business outcomes.

Responsibilities

Build and own Pet Honesty’s company-wide organic SEO and AEO/GEO strategy across DTC, marketplace, and retail channels for dog and cat parents.
Conduct regular technical, content, keyword, schema, and entity audits; establish a baseline and create a prioritized roadmap for fixes and ongoing progress tracking.
Test content, page structures, formats, sources, authorship, veterinary-expertise signals, and technical changes to determine what drives AI visibility, citations, and product recommendations.
Monitor how major AI and search platforms crawl, index, retrieve, cite, and recommend Pet Honesty, including AI shopping and agentic checkout experiences.
Partner with Ecommerce, Growth, Marketing, and Business Intelligence to remove technical barriers and improve structured data, semantic HTML, internal linking, site architecture, and crawlability.
Improve the quality and consistency of product data used by AI systems, including ingredients, benefits, dosing guidance, reviews, pricing, and availability across PetHonesty.com, product feeds, Amazon, Chewy, and retailer product pages.
Own onsite and offsite content, including pet health education, product pages, FAQs, and comparison content, as discovery and experimentation surfaces.
Structure content for retrieval and citation using answer-first formatting, clear Q&A headings, FAQ blocks, concise machine-readable copy, and consistent entity and brand signals.
Set and maintain writing standards for search and AI retrieval, building on existing Alexa and intent-based search guidelines; help copy and channel owners apply these standards throughout Pet Honesty’s digital content ecosystem.
Extend visibility across third-party platforms and communities that shape AI answers and pet-health brand authority, including veterinary and pet-care publishers, review and comparison sites, Reddit, YouTube, and pet-parent communities.
Ensure content and product claims remain accurate and compliant with pet supplement labeling and claims guidance, in partnership with Regulatory and Quality.
Maximize the long-term discovery value of high-priority content, veterinary expertise, and proprietary research.
Build and own the SEO and AEO scorecard, connecting organic and AI discovery performance to traffic, conversion, subscriptions, marketplace sales, and retail demand.
Use AI and automation to accelerate research, content development, testing, monitoring, and analysis.
Serve as the company-wide expert on SEO, AEO, and AI discovery as the field evolves.