SEO & AI Visibility Specialist

EAB•Washington, DC

About The Position

The SEO & AI Visibility Specialist will drive organic traffic growth and improve the online visibility of EAB’s higher education clients across traditional search engines and AI-driven discovery platforms, including Google AI Overviews, ChatGPT, Bing Copilot, and Perplexity. The role combines established SEO practices with emerging AI-driven search behaviors to help partner content remain competitive, discoverable, and accurately represented. The specialist will advise partners, conduct audits, perform keyword and prompt research, and turn insights into recommendations that improve search performance and AI visibility. The role also contributes to the continued development of EAB’s optimization discipline. The position is based in either Richmond, Virginia, or Washington, D.C.

Requirements

Bachelor’s degree in marketing, business, information technology, communications, or a related field.
At least 2 years of SEO experience, with a deep understanding of SEO principles and the ability to apply them strategically.
Working knowledge of emerging Generative Engine Optimization (GEO) principles and AI-driven search behavior.
Strong communication skills for effective cross-team collaboration and clear presentation of strategies and outcomes to stakeholders at all levels.
Experience using GA4, Google Search Console, and Looker Studio.
Exceptional analytical skills, including the ability to distill complex data into actionable insights and evaluate SEO performance metrics to guide strategic decisions and optimize results.
Strong creative aptitude, including an understanding of website design, information architecture, and content strategy.

Nice To Haves

Proficiency with Microsoft Excel, Word, and PowerPoint.
Experience with SEO tools such as SEMrush, Ahrefs, or Moz.
Direct response marketing and/or higher education experience.
Commitment to continual learning and contributing to a dynamic, welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

Responsibilities

Compile and synthesize data across reporting platforms to evaluate performance and communicate impact to higher education partners, educating them and advocating for recommended changes.
Develop and guide SEO and Generative Engine Optimization (GEO) strategies aligned with partner goals, primarily focused on technical performance and discoverability.
Recommend targeted improvements to crawlability, indexation, structured data, and content to support search engine rankings and AI-driven discovery.
Perform keyword and prompt research to inform on-page optimization and content strategy.
Use analytics to interpret SEO and AI visibility performance and deliver insights that inform partner decisions and ongoing strategy refinement.
Stay current on SEO and AI-driven search trends, adopt new tools and methodologies, and contribute to evolving best practices and team knowledge.
Use Google Ads, GA4, Search Console, and emerging SEO/GEO platforms to develop insights and recommendations, adapting as tools evolve.

Benefits

Medical, dental, and vision insurance; dependents and domestic partners are eligible.
20+ days of PTO annually, in addition to paid firm and floating holidays.
Daytime leave for community service and flextime for fitness activities, up to 10 hours per month each.
401(k) retirement savings plan with an annual discretionary company matching contribution.
Health savings account, healthcare and dependent care flexible spending accounts, and pre-tax commuter plans.
Employee assistance program with counseling services and resources for employees and immediate family.
Wellness programs, including gym discounts, healthy-living incentives, and family access to an app for sleep, meditation, and relaxation.
Fertility treatment coverage and adoption or surrogacy assistance.
Paid parental leave with a phase-back-to-work program for birthing and non-birthing parents.
Milk shipping service for nursing employees during business travel.
Discounted pet health insurance for dogs and cats.
Company-provided life, AD&D, and disability insurance.
Financial wellness resources and membership in an employee discount program.
Access to employee resource groups, merit-based advancement, and professional growth opportunities.
Benefits begin on the first day.