Associate Director, SEO & AI Visibility

Tombras • Atlanta, GA

20h • Hybrid

About The Position

The Associate Director, SEO & AI Visibility leads SEO and AI visibility strategy for national, enterprise, and multi-location brands. The role spans technical, content, and local SEO, as well as emerging answer-engine optimization programs. It develops organic discovery strategies across search engines, AI-generated answers, social and community platforms, maps, and review environments, helping clients adapt to zero-click search and AI-mediated discovery.

The position develops GEO/AEO frameworks and AI-enabled content workflows, ensuring that AI-assisted work is grounded in brand truth, first-party inputs, subject matter expertise, and editorial judgment. It leads enterprise technical SEO and local SEO and reputation programs, monitors visibility across traditional and AI-driven experiences, and helps establish measurement frameworks that connect visibility and discoverability to business outcomes.

The Associate Director partners across disciplines and leads client presentations, recommendations, reporting discussions, and testing plans. The role also manages and mentors SEO practitioners and contributes to innovation, process improvement, thought leadership, and new business opportunities. This is a hybrid role based in Atlanta, GA or Knoxville, TN, with office work Tuesday through Thursday and remote work optional on Mondays and Fridays. Relocation assistance may be provided.

Requirements

• At least 8 years of experience in SEO, including meaningful experience leading enterprise SEO initiatives for large or complex brands.
• Strong hands-on expertise in technical SEO, content strategy, local SEO, and organic search performance.
• Practical understanding of how AI Overviews, LLMs, answer engines, and generative discovery are changing search.
• Experience developing or applying GEO/AEO strategies for visibility in AI-generated results and answer-first environments.
• Experience using AI tools and workflow design to improve SEO productivity, content development, analysis, or execution.
• Strong understanding of structured data, semantic search, entity optimization, content architecture, and signals influencing search engines and AI retrieval systems.
• Ability to develop measurement frameworks beyond traditional SEO KPIs, including citations, mentions, visibility, discoverability, and business outcomes.
• Strong command of enterprise SEO platforms, site crawling tools, analytics tools, and local/listings platforms.
• Excellent client communication skills and ability to present complex ideas clearly, concisely, and persuasively.
• Strong organizational and team leadership skills, including managing multiple workstreams and mentoring junior team members.
• Player-coach mindset, willingness to stay close to the work, solve difficult problems, and advance the discipline.

Nice To Haves

• Experience with BrightEdge, Conductor, Ahrefs, SEMrush, Screaming Frog, Lumar/Deepcrawl, Google Search Console, GA4, and major local listings or reputation platforms.
• Experience with multi-location brands, enterprise sites, and international or complex website architectures.
• Familiarity with prompt design, retrieval-aware content structuring, entity SEO, schema strategy, and emerging AI visibility tooling.
• Experience building scalable SEO or content workflows combining human strategy with AI assistance.
• Experience collaborating with paid media, analytics, PR, creative, and content teams in an integrated agency environment.
• Familiarity with AEM, WordPress, Drupal, Sitecore, or similar enterprise CMS platforms.
• Working knowledge of HTML, CSS, JavaScript, and the effects of modern front-end frameworks on search accessibility and indexation.

Responsibilities

• Lead SEO and AI visibility strategy for national, enterprise, and multi-location brands across technical SEO, content SEO, local SEO, and answer-engine optimization.
• Architect organic discovery strategies across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, YouTube, Reddit, maps, reviews, and other consumer discovery platforms.
• Translate changes in search behavior into actionable client strategies addressing zero-click search, cited answers, and AI-mediated discovery.
• Build and refine GEO/AEO frameworks focused on semantic clarity, entity optimization, structured content, source credibility, schema, internal linking, and answer-first content architecture.
• Develop AI-enabled content workflows for briefs, optimization recommendations, page refreshes, FAQ generation, internal linking recommendations, and other scalable workstreams.
• Ensure AI-assisted workflows use brand truth, first-party inputs, subject matter expertise, and sound editorial judgment.
• Partner with Content, Creative, UX, Development, PR, Social, Analytics, and Paid Search teams to improve signals influencing rankings and AI citation visibility.
• Lead technical SEO strategy, including crawling, indexation, renderability, schema, canonicals, hreflang, XML sitemaps, redirects, migrations, internal linking, and international architecture.
• Oversee local SEO and reputation programs, including Google Business Profile optimization, listings consistency, duplicate suppression, ratings and reviews, local landing pages, and hyperlocal visibility.
• Monitor brand presence across traditional search and AI-driven experiences, including citations, mentions, answer inclusion, share of voice, and visibility signals by LLM or platform.
• Define and socialize measurement frameworks for organic success, incorporating rankings, traffic, citations, mentions, AI visibility share, branded demand, local actions, and business outcomes.
• Partner with Analytics and Data Science teams to improve reporting on AI visibility, answer-engine exposure, and the changing relationship between visibility and clicks.
• Lead client presentations, strategic recommendations, reporting discussions, and testing plans.
• Manage workloads and quality across a team of SEO practitioners, providing mentorship, training, feedback, and hands-on support.
• Contribute to department innovation, process improvement, POV development, and new business opportunities related to modern SEO, AI visibility, GEO, and AEO.

Benefits

• Relocation assistance may be provided.
• Dog-friendly offices.
• Flexible PTO.
• Generous parental leave for primary and non-primary caregivers.
• Medical coverage (PPO or High Deductible option) for employee and dependents.
• 401(k) participation.
• Employer-paid dental and vision coverage.
• Company culture of promotions from within and opportunities for varied and rapid career development.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed