Sr. Manager, AI Search Visibility (AEO/SEO) (Remote)

Purple•Draper, UT

23h•Remote

About The Position

Purple is seeking a Sr. Manager, AI Search Visibility (AEO/SEO) to lead how the company is discovered, recommended, and accurately represented in AI search and shopping experiences, including ChatGPT, Gemini, Google AI Overviews and AI Mode, Perplexity, Copilot, Claude, and AI shopping assistants. Reporting to the VP of Ecommerce, this strategy-and-orchestration role will guide Purple.com's evolution from keyword-focused search toward AI recommendations. The role sets direction, owns measurement, writes technical requirements, and directs agency partners while working with IT, Creative, Demand Gen, PR, Site Merchandising, Legal, and subject matter experts. The position is remote with no in-office requirement; Purple prefers candidates near Salt Lake City who can attend key leadership meetings somewhat regularly. Compensation target: $119,000–$140,000. The role owns AI visibility strategy and measurement, including visibility KPIs, tracked prompts, opportunity analysis, and correcting inaccurate AI descriptions of Purple products and policies. It oversees machine-readable site and product data, structured data, AI crawler controls, brand and product information consistency, technical SEO requirements, and product feeds. It also leads citation-gap and off-site authority initiatives, directs Reddit strategy, and establishes standards and approvals for answer-focused content. The role supports organic search performance and revenue, coordinates search readiness for new showrooms, and assists with Amazon SEO. Success is measured by AI visibility and the revenue it drives.

Requirements

At least 5 years of SEO experience, including significant Ecommerce or DTC experience.
1 to 2+ years of hands-on AEO/GEO work, with examples of measurably improving a brand's visibility, citations, or share of voice in AI answers.
Hands-on experience writing, testing, and auditing nested schema.org markup in JSON-LD for product catalogs.
Working knowledge of how AI engines discover and use content, including crawler access, JavaScript-heavy page rendering, retrieval, and third-party sources cited by LLMs.
Experience with AI visibility platforms such as SEO Clarity ArcAI, Peec, Profound, Ahrefs Brand Radar, or similar, and enterprise rank tracking.
Strong analytics skills in GA4 and Google Search Console, with the ability to turn data into clear recommendations for leadership.
Experience managing agencies with clear briefs, KPIs, and quality assurance, including AI-assisted content production at scale.
Ability to influence IT, Creative, PR, and paid media teams without direct authority.
Clear, concise communication skills and ability to present to executives and the board.

Nice To Haves

High-ticket consumer goods experience.
Reddit and community strategy experience, or experience managing a community or social agency.
Affiliate, PR, or digital PR experience tied to citation building.
Experience with Google Merchant Center, product feed tools, and AI shopping or agentic commerce.
SQL, Snowflake, or comfort using LLM APIs and scripts to monitor AI answers at scale.
Experience with health or wellness content and claim substantiation.

Responsibilities

Own AI visibility KPIs, including mention share, citation share, share of voice, sentiment, and average position, segmented by engine, topic, and competitor.
Own the tracked prompt set and map shoppers' conversational questions to pages and sources that should answer them.
Maintain a quarterly AEO Opportunity Matrix assessing visibility, competitive gaps, and existing content by category.
Monitor AI engine descriptions of Purple and correct inaccuracies about products, warranty, and GelFlex® Grid technology at the source.
Own and audit Product, Offer, Review, FAQ, Organization, and LocalBusiness structured data in JSON-LD across Purple.com.
Govern AI crawler access through robots.txt and related controls, balancing visibility and site performance.
Maintain consistent and accurate brand and product facts across Purple's site, Google's Knowledge Graph, Merchant Center, and major third-party sources.
Partner with IT on indexing, rendering, canonicals, faceted navigation, and site speed; write SEO/AEO requirements for platform modernization and migrations.
Optimize product feeds, including Google Merchant Center and ProductsUp, for AI shopping results and emerging agentic commerce.
Run the Citation Gap Program to identify and close competitor citation gaps through PR and affiliate partners.
Direct Reddit strategy, including the AMA series, r/LifeOnPurple moderation, and Reddit's role as an AI citation source.
Partner with PR and Brand on reviews, expert endorsements, and E-E-A-T signals.
Establish answer-first content standards for landing pages, product detail pages, FAQs, and blog content, and hold agency and internal teams to them.
Own the content plan and approvals in 829's Content Engine, including style guidance, legal guardrails, briefs, outlines, and finished content.
Build topic clusters around pain and pressure relief, cooling, sleep position, and product-model differentiation.
Partner with Legal and subject matter experts on substantiated, expert-backed health and sleep content.
Ensure new products and landing pages launch with schema, FAQs, and internal linking.
Grow top-three rankings on high-intent terms and own organic and AI-referred revenue, connecting visibility work to business results.
Align with Site Merchandising and Demand Gen on launches, seasonal campaigns, and landing-page governance.
Monitor AI commerce developments and recommend investment opportunities.
Support local SEO and new showroom openings by ensuring Google Business Profiles, store locator listings, and LocalBusiness schema are ready by opening day.
Support the Amazon channel team with listing and keyword optimization to maintain accurate and consistent product information.