Organic & AI Search Specialist
About The Position
DaBrian Marketing is hiring an Organic & AI Search Specialist to execute traditional SEO, local search, brand entity building, and AI discovery across modern search platforms. The role focuses on improving clients’ online visibility and translating search performance into qualified inquiries and business growth. The specialist will begin in an execution-focused role with a structured 12-month career development plan. This is a remote position requiring periodic travel to client meetings, generally within 100 miles of Reading, Pennsylvania. The specialist will use analytics, SEO, and AI tools; collaborate on content strategy and conversion optimization; and help communicate search insights and recommendations to clients.
Requirements
- At least 1 year of demonstrable hands-on organic search or SEO experience, in an agency or in-house setting.
- Working experience with Google Search Console, Google Analytics (GA4), Google Business Profiles, and major SEO platforms such as SE Ranking, Semrush, or Ahrefs.
- Ability to connect technical SEO metrics with business outcomes such as leads, calls, and sales.
- Proven ability to organize and confidently contribute to client calls, explain SEO and AI search concepts to stakeholders, and lead valuable strategic conversations that build trust and rapport.
- Reliable transportation and willingness to travel for client meetings across Greater Reading, Berks County, and surrounding Mid-Atlantic areas within 100 miles of Reading, Pennsylvania.
- Must reside within a reasonable driving distance to attend client meetings as needed within a 100-mile radius of Reading, Pennsylvania.
Nice To Haves
- Active interest in generative AI tools such as Google Gemini and ChatGPT and in how search platforms summarize and cite information.
Responsibilities
- Conduct keyword research, on-page optimization, technical website audits, internal linking adjustments, schema markup implementation using JSON-LD, and indexability fixes.
- Optimize content for AI search engines and platforms such as AI Overviews, ChatGPT, Gemini, and Perplexity by establishing structured entity data, direct Q&A formats, and authoritative brand citations.
- Manage local citations, Google Business Profile optimization, review acceleration, and map-pack rankings across client portfolios.
- Operate Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console (GSC), Google Business Profiles, Google Gemini Pro, and SE Ranking Growth with Local Marketing to support client visibility and lead growth.
- Partner with AI tools to draft, structure, and refine content in accordance with Google’s E-E-A-T guidelines.
- Align organic search tactics with Conversion Rate Optimization (CRO) so search visibility supports qualified business inquiries and revenue.
- Facilitate and co-lead client meetings, presenting search insights, performance metrics, and recommendations in terms of business growth and client value.
- Prepare client-ready performance updates and travel to client sites when in-person strategy or quarterly review meetings are required.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
