Organic Search Specialist

Jostens • Minneapolis, MN

1d • $60,000 - $65,000 • Hybrid

About The Position

The Organic Search Specialist executes organic search strategy and optimization across search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO). The role conducts keyword and search behavior research to inform website optimization and works with Paid Media, Brand, UX, Analytics, Content, developers, and other internal partners to turn search insights into reports and actionable recommendations that support consumer needs and business goals.

The position researches keywords, topics, competitors, audiences, and search intent; supports on-page and technical website improvements; monitors changes in search engines and AI-powered search; and recommends ways to improve brand and product visibility across answer engines and generative AI experiences. It also monitors search performance, develops recurring reports, and presents findings and recommendations to internal partners and leaders.

This is a hybrid, full-time position based at Jostens’ corporate office in Minneapolis, Minnesota, with onsite work three days per week.

Requirements

• Bachelor’s degree in Marketing or a related field, or an equivalent combination of education and experience.
• 2–3 years of hands-on organic search experience using tools such as SEMrush, Google Search Console, Google Analytics 4, or similar platforms.
• Strong knowledge of on-page, technical, and off-page SEO practices and current search ranking factors.
• Ability to write and validate schema markup.
• Experience executing backlink strategies.
• Proficiency in Microsoft Office suite.
• Strong verbal, written, and presentation communication skills.
• Ability to communicate creatively and in an engaging manner.
• Strong organizational skills and attention to detail, with the ability to work efficiently on multiple projects with tight deadlines.
• Ability to work independently and with cross-functional teams to develop consensus within diverse groups.
• Excellent analytical, critical thinking, and problem-solving skills.
• Ability to prioritize and multitask in a fast-paced, changing environment.
• Motivated, results-oriented, and committed to providing outstanding customer experiences.

Nice To Haves

• Basic understanding of Google Analytics or other web analytics tools.
• Familiarity with AEO, GEO, AI search visibility, or emerging AI search monitoring tools.
• Experience working within a content management system, such as dotCMS, to make website or content updates.
• SEO content writing or content brief development experience.
• Experience developing or optimizing website content for both B2B and B2C audiences.
• Knowledge of Paid Search principles and opportunities to coordinate organic and paid search insights.

Responsibilities

• Conduct keyword, topic, and competitor research to identify website content opportunities.
• Analyze audience needs, search intent, and B2B and B2C consumer journeys to inform search recommendations and priorities.
• Partner with UX, developers, and other teams to help implement website changes, including on-page and technical optimizations.
• Stay informed about search engine updates and translate relevant changes into recommended actions.
• Monitor evolving AI-powered search experiences and use available tools to assess how products, services, and the brand are represented by AI.
• Develop recommendations to improve visibility across answer engines and generative AI experiences.
• Partner with Brand, Content, and other teams to strengthen content quality and AI discoverability.
• Monitor AI search behaviors, monitoring capabilities, and industry developments to recommend content opportunities.
• Monitor and analyze performance metrics using tools such as Google Analytics 4, Google Search Console, SEMrush, and HubSpot, or similar tools.
• Develop recurring reports that summarize performance, trends, opportunities, and key learnings.
• Present performance data, insights, and actionable recommendations to internal partners and leaders.

Benefits

• Competitive healthcare coverage, including health, dental, and vision.
• Voluntary benefits, including home and car insurance, pet insurance, and a flexible spending account.
• 401(k) plan with immediate vesting.
• Hybrid schedule with onsite work three days a week.
• Accrued paid time off and company-paid holidays.
• For Washington residents: 13 vacation days, 8 paid sick leave days, 11 company-paid holidays, and family paid leave.
• Tuition reimbursement after six months of service.
• Annual bonus eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level