Organic Marketing Specialist

Unlockt Brands, Inc.•Buena Park, CA

3d•$80,000 - $150,000

About The Position

Heyhae is seeking an experienced Organic Marketing Specialist to lead and grow organic marketing across social media, influencer and affiliate marketing, PR, community, and e-commerce. The role focuses on building brand awareness, growing an engaged community, and turning social and cultural trends into measurable business growth. The specialist will combine creativity and data-driven decision-making, lead a team, and remain hands-on with strategy and execution. Experience with beauty, fashion, lifestyle, or direct-to-consumer consumer brands is strongly preferred.

Requirements

3–5+ years of experience in organic/social media, influencer and affiliate marketing, PR, or brand marketing.
Strong knowledge of Instagram, TikTok, Pinterest, creator marketing, affiliate programs, and social-first brand building.
Hands-on experience managing influencers, gifting/seeding, affiliate programs, and creator partnerships.
A strong analytical mindset and experience using marketing data to evaluate content, creators, campaigns, and business performance.
Understanding of engagement, traffic, conversion rate, CAC, ROI/ROAS, affiliate revenue, and customer retention metrics.
Strong project management, communication, and cross-functional leadership skills.
Experience in beauty, nails, skincare, fashion, lifestyle, or DTC/e-commerce brands is strongly preferred.

Nice To Haves

Previous team leadership experience.
TikTok Shop experience.
Experience in beauty, nails, skincare, fashion, lifestyle, or DTC/e-commerce brands.
Experience with Superfiliate or similar influencer/affiliate platforms.
Short-form video and content creation skills.

Responsibilities

Lead organic marketing strategy across Instagram, TikTok, Pinterest, and emerging platforms, with goals tied to brand awareness, engagement, traffic, and revenue.
Own the content calendar and develop platform-specific strategies informed by trends, audience behavior, algorithms, and performance data.
Test content formats, creative concepts, messaging, and posting strategies to improve reach, engagement, traffic, and conversion.
Lead influencer, creator, ambassador, gifting, and affiliate programs from strategy through execution.
Manage creator sourcing, outreach, partnerships, product seeding, and affiliate relationships, including TikTok Shop creator programs.
Track creator and affiliate performance across engagement, traffic, conversion, revenue, CAC, and ROI to identify high-performing partnerships and growth opportunities.
Identify PR, earned media, brand partnership, and collaboration opportunities that increase Heyhae’s visibility and credibility.
Build relationships with media, creators, agencies, and brand partners, and support product launches, events, gifting, and press initiatives.
Define and track KPIs across social, influencer, affiliate, PR, and social commerce channels.
Use Shopify, GA4, social analytics, and affiliate platforms to analyze traffic, engagement, conversion, revenue, CAC, ROI, and customer behavior.
Build regular performance reports and translate data into actionable recommendations for content, creators, campaigns, and channel strategy.
Partner with paid media and e-commerce teams to understand attribution and the customer journey from discovery to purchase.
Lead and mentor the organic marketing team, establishing goals, priorities, KPIs, timelines, and accountability.
Collaborate with creative, e-commerce, paid marketing, product, and operations teams to align campaigns and product launches.
Improve workflows and processes while remaining hands-on and supporting execution when needed.