Mgr, Digital Marketing

Shurtape Technologies•Avon, OH

About The Position

The Manager, Digital Marketing works under the strategic direction of the Manager, Owned and Earned Media, to develop, manage, and optimize the Company’s digital marketing channels, including brand and corporate websites, email marketing programs, and marketing automation initiatives. The role creates engaging, measurable digital experiences that build awareness and preference for consumer and industrial brands while ensuring channels are effective, secure, and aligned with business objectives. It establishes meaningful KPIs, evaluates performance, and continuously improves customer experience and engagement in collaboration with Marketing, Sales, agency partners, and supporting teams. The role oversees company and brand websites, microsites, and landing pages; digital tools and integrations; SEO; email marketing and automated customer communications; and performance measurement and reporting. It manages external agency and technology-vendor relationships, assigned program budgets, and digital marketing plans and roadmaps. The Manager serves as a subject matter expert on digital marketing technologies, trends, and best practices, and supports international digital marketing initiatives and other cross-functional priorities as business needs require. The position is based in Avon, Ohio. It is full-time on the day shift. The work environment is fast-paced, with multiple projects, time-sensitive duties, and strict deadlines. The position requires the ability to work 40 or more hours per week as business needs require, occasionally work outside standard business hours, and travel up to 20% of the time.

Requirements

Bachelor’s degree or higher in marketing, communications, web design, or a related field.
At least 5 years of professional digital marketing experience.
Strong project-management, attention-to-detail, quality-assurance, problem-solving, and communication skills, including the ability to manage multiple brands, platforms, priorities, and deadlines and present effectively to leadership.
Self-motivated, enthusiastic, and performance-driven, with initiative, sound judgment, and the ability to work effectively in team-oriented, cross-functional environments.
Experience managing agency partners, websites, content development, and analytics; strong knowledge of website strategy, governance, content management, and user-experience best practices.
Proficiency with content management systems, website platforms, and digital publishing workflows; working knowledge of website security, accessibility, privacy, compliance, and performance standards.
Experience with technical SEO, keyword research, content optimization, and link-building strategies.
Proficiency in email marketing platforms, marketing automation, audience segmentation, and lifecycle marketing; working knowledge of CAN-SPAM, GDPR, and applicable state privacy requirements.
Strong understanding of digital analytics, conversion tracking, dashboard development, and performance reporting.
Ability to travel up to 20% of the time.
Ability to work 40 or more hours per week as business needs require and occasionally work outside standard business hours for campaign launches, critical deadlines, or urgent digital-platform issues.
Ability to attend in-person meetings, conferences, vendor sessions, and other business events as required.
Ability to comply with Company requirements for information security, data privacy, system access, confidentiality, and acceptable use of digital platforms.
Ability to work at a computer for extended periods and communicate frequently by phone and video.
Ability to occasionally lift or handle product samples, displays, and demonstration materials weighing up to 25 pounds.

Nice To Haves

Advertising agency experience.
Global experience.

Responsibilities

Own the strategy, governance, management, maintenance, and continuous improvement of company and brand websites, microsites, and landing pages, including content ownership, publishing processes, standards, updates, enhancements, redesigns, and new functionality.
Monitor website health, security, accessibility, compliance, functionality, and performance to ensure accurate content, brand consistency, reliable operation, and a strong user experience.
Manage digital tools and integrations, including Where-to-Buy functionality, lead-generation forms, analytics platforms, and third-party applications; coordinate accurate information and evaluate tools and platforms for potential investment.
Partner with the Content team to plan, develop, and optimize digital content supporting brand and business objectives, product launches, advertising campaigns, promotions, and lead-generation programs.
Lead on-page and off-page SEO, including keyword optimization, technical SEO, link-building opportunities, and content recommendations; monitor search performance, competitors, and discovery behaviors and make actionable recommendations.
Develop and execute email marketing strategies and manage end-to-end campaign planning, content coordination, design, audience selection, quality assurance, testing, deployment, and optimization.
Manage the cross-brand email calendar and distribution lists; develop audience segmentation, personalization, automated workflows, lead-nurture programs, triggered communications, and lifecycle campaigns with cross-functional partners.
Ensure email and marketing automation programs comply with brand standards, applicable legal requirements, data-privacy expectations, and industry best practices.
Define and track KPIs; measure website, landing-page, email, search, automation, and competitive performance; and develop dashboards and regular reporting tied to business and customer outcomes.
Analyze customer behavior, journeys, campaign results, and conversion paths; recommend and implement approved performance and customer-experience improvements, then evaluate results through testing and measurement.
Serve as the primary liaison for external agencies, technology vendors, and digital platform representatives; establish scopes, priorities, timelines, and expectations, and oversee partner quality, timing, and results.
Manage assigned program budgets, approved-plan spending, invoices, and financial tracking.
Monitor digital marketing technologies, tools, trends, industry developments, customer needs, and competitive activity; incorporate relevant findings into plans, roadmaps, and execution.
Communicate strategies, plans, performance, insights, risks, and recommendations to cross-functional teams, stakeholders, leadership, and customers.
Maintain expertise through conferences, webinars, peer networks, and other learning opportunities; support international digital marketing initiatives and other cross-functional priorities as needed.
Collaborate with internal teams, agency partners, and vendors across locations and time zones, adjusting the work schedule when necessary.