Marketing Mgr Military

The Michaels Organization•Fort Moore, GA

9h•$28 - $29

About The Position

The Marketing Manager is responsible for planning, developing, and implementing marketing strategies, marketing communications, and resident relations for the project. The role supports occupancy and resident retention goals, manages marketing budgets and campaigns, monitors project reputation, and coordinates marketing materials, vendor relationships, and resident events. The position works primarily in an office setting, with site and external office visits several times per week. Occasional evening and weekend work, outdoor activities and physical labor for community events, and some travel—including occasional overnight stays—may be required. The role may involve high-stress situations.

Requirements

Three to five years of experience in marketing, communications, real estate, or a related discipline.
Bachelor’s degree or an equivalent combination of education and experience in marketing, communications, real estate, or a related discipline.
Demonstrated skills, knowledge, and experience in designing and executing marketing, communications, and public relations activities.
Strong creative, strategic, analytical, organizational, and personal sales skills.
Experience developing and managing budgets.
Successful experience with communications, writing, and editing for functions including press releases, presentations, and media negotiations.
Experience overseeing the design and production of print materials, publications, and websites.
Computer literacy in word processing, database management, and page layout.
Commitment to working with diverse, shared teams.
Strong oral and written communication skills.
Ability to manage multiple projects at a time.

Responsibilities

Create and implement marketing programs, initiatives, and strategies that support project occupancy and resident retention goals.
Manage the marketing budget and assist with development of the annual budget.
Monitor online reviews, communications, and ratings for the local project, and collaborate with appropriate staff to craft and post responses.
Review traffic and traffic sources across properties to identify patterns and trends; analyze marketing tactics and effectiveness and adjust strategies as needed.
Manage and monitor advertising campaigns, signage, and leasing specials, and analyze their effectiveness and financial impacts.
Coordinate the appearance of print and electronic materials, including e-marketing, websites, social media, advertising collateral, newsletters, resident correspondence, and event flyers.
Manage and maintain relationships with third-party marketing and advertising vendors and oversee prospect communications programs.
Achieve marketing and resident relations goals and financial objectives.
Plan and coordinate monthly marketing events for current residents, evaluate their effectiveness, and develop future plans based on residents’ needs and interests.
Coordinate with village management staff to plan events and marketing programs and engage site staff in resident relations programs.
Assist with special projects such as event planning, employee recognition, and sponsorship programs.