Digital Analyst, Digital Marketing

Waters Corporation • Milford, MA

5d

About The Position

Reporting to the Director of Digital Demand within Waters Corporation’s Analytical Sciences Division, the Digital Analyst serves as the analytical engine for digital marketing. The role turns campaign, website, and funnel data into clear insights and recommendations that guide investment, testing, optimization, and revenue growth. The ideal candidate is curious, analytical, comfortable in a fast-paced environment, and able to communicate the reasons behind the numbers so stakeholders can act on them.

The analyst evaluates performance across digital channels, measures customer journeys and experiments, and partners with marketing teams to identify risks and growth opportunities. The role also supports planning and investment decisions through audience segmentation and opportunity sizing, and presents concise, compelling insights to senior leaders.

Requirements

• Bachelor’s degree in marketing, business, analytics, or a related field.
• 2–5 years of experience in digital marketing analytics, web analytics, or business intelligence.
• Proficiency with web analytics tools such as GA4 or Adobe Analytics.
• Proficiency with BI and dashboard tools such as Tableau, Power BI, or Looker.
• Strong SQL and advanced Excel skills.
• Working knowledge of A/B testing, statistics, and marketing attribution.
• Strong communication and organizational skills.
• Excellent presentation and data storytelling skills.

Nice To Haves

• Python or R experience.
• Experience in B2B, eCommerce, or life sciences environments.

Responsibilities

• Analyze performance across paid, email, SEO, social, and eCommerce channels, and recommend optimizations.
• Build and maintain automated, self-serve dashboards and deliver weekly and monthly performance readouts to marketing stakeholders.
• Analyze the customer journey from visit to lead to order to identify which channels and content drive revenue and net new customers.
• Design measurement plans and evaluate A/B and CRO tests with statistical rigor, translating results into next steps.
• Partner with Performance Marketing, eCommerce, Marketplaces, and SEO/GEO teams to answer business questions and prioritize opportunities.
• Identify performance risks, tracking gaps, and growth opportunities, and recommend corrective actions.
• Segment audiences and size opportunities to support planning, AOP, and investment cases.
• Translate complex data into concise insights and compelling presentations for senior leaders.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level