Digital Advertising Marketing Analyst

moomoo • Jersey City, NJ

1d • Onsite

About The Position

Futu US Inc. is seeking a Digital Advertising Marketing Analyst for its Dallas, Texas or Jersey City, New Jersey office. The posting describes the role as a Digital Advertising Compliance Analyst responsible for helping ensure the firm's retail advertising, marketing materials, digital campaigns, and public communications comply with applicable regulatory requirements and internal compliance standards. The analyst works with Marketing and other business stakeholders to review communications across digital channels, identify regulatory risks, and provide practical guidance for accurate, compliant investor communications. The position combines regulatory review, social media surveillance, audit support, and process improvement in a high-volume review environment.

The analyst reviews and, within assigned authority, approves investor-facing communications; conducts risk-based surveillance and retrospective reviews; documents and escalates findings; and supports regulatory examinations and audits. The role also manages submissions within service-level expectations, monitors review queues, and contributes to workflow improvements and new campaigns or product launches in collaboration with Marketing, Legal, and Product teams.

Requirements

• Must hold active FINRA Series 7 and Series 24 licenses at the time of hire.
• FINRA Series 4 is preferred; if not currently held, it must be obtained within six months of hire, subject to the position's supervisory responsibilities.
• 3–5 years of relevant broker-dealer compliance experience, including direct responsibility for advertising or retail communications review.
• Working knowledge of FINRA Rule 2210 and applicable SEC communications requirements.
• Demonstrated experience evaluating digital marketing content, social media communications, disclosures, and promotional claims.
• Experience documenting compliance decisions, communicating required revisions, and escalating regulatory concerns.
• Ability to manage competing priorities and make sound compliance decisions in a deadline-driven environment.

Nice To Haves

• Bilingual Mandarin-speaking ability.
• Experience supporting retail brokerage, crypto firms, online trading, self-directed investing, options, or other investment products.
• Hands-on experience with Red Oak, Smarsh, or comparable advertising review and communications surveillance tools.
• Experience supporting regulatory examinations, advertising audits, and WSP enhancements.
• Familiarity with mobile-app advertising, influencer campaigns, paid digital advertising, and emerging marketing channels.
• Experience recommending workflow automation and measurable process improvements.
• FINRA Series 4 license.

Responsibilities

• Review and, within assigned authority, approve retail communications, including digital advertisements, websites, mobile applications, social media content, email campaigns, promotional materials, and other investor-facing communications.
• Evaluate communications against FINRA Rule 2210, applicable SEC requirements, state regulations, firm policies, and product-specific advertising standards.
• Identify misleading, exaggerated, promissory, or insufficiently substantiated statements and deficiencies in disclosures, risk presentations, performance claims, and comparisons.
• Provide clear, actionable feedback to Marketing and business stakeholders while maintaining regulatory independence.
• Document reviews, decisions, approvals, and supporting evidence accurately.
• Conduct risk-based surveillance of firm-sponsored social media and other public communications.
• Perform retrospective reviews to identify potential violations, unauthorized communications, and emerging compliance risks.
• Document findings, escalate material concerns, and monitor remediation through closure.
• Identify recurring issues and recommend preventive controls.
• Support FINRA, SEC, state, internal audit, and other applicable regulatory examinations, including advertising-related record requests, review documentation, surveillance evidence, and remediation tracking.
• Manage assigned advertising submissions within established service-level expectations, monitor review queues, prioritize time-sensitive campaigns, and escalate potential delays.
• Support enhancements to advertising review and surveillance workflows, including use of Red Oak, Smarsh, or comparable platforms.
• Identify opportunities for workflow standardization, automation, improved reporting, and reduced manual processing.
• Collaborate with Marketing, Legal, and Product teams on new campaigns and product launches.

Benefits

• Comprehensive paid medical benefits covering the employee and dependents.
• 401(k) employer contribution matching employee contributions.
• Generous paid time off and paid holidays.
• Professional growth and development opportunities, including hands-on learning, skill-building, and cross-functional work.
• Performance-based bonuses and eligibility to participate in a discretionary bonus plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed