Digital Marketing Analyst

IXL Learning•San Mateo, CA

9h•$70,300 - $75,000•Onsite

About The Position

IXL Learning is seeking a Digital Marketing Analyst to join its digital advertising team and help build and manage campaigns for IXL, Rosetta Stone, Education.com, and TPT. The role balances creative work, including writing ad copy and coordinating graphic design, with quantitative work such as analyzing and presenting campaign data. The candidate will receive on-the-job training and mentorship while developing skills and taking on increasing responsibility for campaign strategy. The position is based at IXL Learning’s headquarters in San Mateo, California, and reports directly to the Director of Digital Advertising. The analyst works with a small team of analysts and collaborates with the graphic design, marketing, and product teams. The position offers a base salary of $70,300 to $75,000, plus benefits.

Requirements

BA/BS degree and some experience in SEM, marketing, or data analysis.
Strong analytical skills.
Critical-thinking and problem-solving skills.
Excellent writing and editing skills, with keen attention to detail.
Fluency in Excel and Google Sheets, especially Pivot tables.
Solid organizational skills.
Passion for education and a desire to help bring meaningful educational technology to students around the world.

Nice To Haves

Interest in advertising, consumer psychology, and how technology is transforming student learning.
Creativity and curiosity.
Proactive, driven go-getter mindset.
Ability to learn quickly.
Intuition for marketing and what makes a concept resonate with consumers.

Responsibilities

Build and monitor ad campaigns across Google, Bing, Facebook, TikTok, and other digital advertising platforms.
Analyze campaign performance data to help refine advertising strategy.
Write clear, effective ads for diverse audiences across IXL’s brands.
Design and implement tests of copy, landing pages, audiences, and other factors affecting ad performance.
Participate in team brainstorms for new campaign creative.
Collaborate with the graphic design team to produce engaging creative.
Meet regularly with marketing team leaders to receive input on work.
Present findings to marketing and product team members.
Take ownership of campaign strategy over time, including choosing which projects to invest in and where to scale back.
Consider how individual creative and campaign details may affect performance across different platforms and audiences.