Digital Marketing Analyst
About The Position
iPullRank is looking for a Digital Marketing Analyst to join their team. This role offers the opportunity to learn and support various aspects of digital marketing, including site auditing, keyword and persona research, content strategy, competitive analysis, link building, content marketing, client reporting, and proposal building. The ideal candidate will have an interest in and some experience with SEO, and will also support content strategy initiatives. The Digital Marketing Analyst will collaborate with the SEO and Content Strategy teams to diagnose changes in clients' organic search performance and develop programs to enhance organic traffic conversion through research and ideation.
Requirements
- Around 1-2 years of professional experience, ideally in an agency, in-house marketing, or similar work environment
- Strong skills in applications such as Excel (pivot tables, vlookups required), Google Sheets, PowerPoint, and Google Slides
- Advanced Google Sheets skills for large datasets, complex formulas, and data transformation
- Understanding of search engine ranking factors
- Working familiarity with industry-standard SEO tools such as SEMRush, Ahrefs, Screaming Frog, and Botify
- Proficiency with Analytics packages and Google Search Console
- Possess strong written and verbal skills
- Has a level of comfort and desire to try new things and learn in an environment of support
- Strong analytical mindset and skills, excellent problem-solving skills
- Extremely detail-oriented
- High level of initiative and curiosity and work well in a team environment
- Interest in how AI, LLMs, and evolving search experiences impact SEO and content strategy
- Comfort asking questions and challenging assumptions
Nice To Haves
- Previous client-facing or agency experience
- Experience with content marketing
- Familiarity with Analytics packages and Google Search Console
- Up-to-date knowledge of current SEO practices
- Working knowledge of Paid Search
Responsibilities
- Conduct keyword research and gap analyses
- Work with Analysts to perform Persona- and Buyer’s-Journey-Driven Keyword Research
- Work with Content Strategy to determine content opportunities for client sites
- Run technical site crawls, working with SEO Engineers
- Perform competitive and market opportunity analysis to identify actionable insights
- Translate data into clear, actionable insights for internal teams and client-facing deliverables
- Contribute to new business by supporting inbound marketing efforts and researching new business pitches
Benefits
- Competitive salaries commensurate with experience
- 100% Medical, Dental, and Vision insurance
- 3 weeks of vacation
- Paid sick days and holidays
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
