Senior Analyst, Digital Marketing - Email Marketing

Qualtrics • Dallas, TX

1d • Hybrid

About The Position

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. We are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Qualtrics is experiencing incredible growth through the delivery of an exceptional product, and world-class sales and marketing efforts. The Email Marketing Manager will focus on building high-performing email segments, executing rigorous deployment processes, and delivering excellence across assigned email campaigns. This role requires a detail-oriented, proactive email marketer who can manage the end-to-end campaign workflow, work at scale with global partners, and bring forward-thinking innovations and flawless execution to our data-driven email journeys.

Requirements

• Minimum 3 years of hands-on email marketing experience (Marketo preferable).
• Strong project management skills with the ability to firmly but diplomatically ensure SLA adherence.
• Exceptional attention to detail—capable of immediately spotting a broken Marketo token, a missing link, or formatting errors.
• Understanding of how complex data (Salesforce, Marketo, intent data) informs audience segmentation and marketing influence.
• Strong analytical skills with experience translating metrics into actionable recommendations for stakeholders.
• Experience working within a matrixed organization with multiple teams (global, regional, demand gen, field marketing).
• Deep experience scheduling and launching emails in Marketo; Marketo Certification a plus.
• Proficiency with ecosystem tools like Knak, Litmus, and Opensense.
• Bachelor’s or master’s degree.

Nice To Haves

• Marketo Certification a plus.

Responsibilities

• Manage the email campaign request workflow via Asana to prevent audience conflicts and rush errors.
• Review builds, troubleshoot design issues in Knak, sync assets, and schedule campaigns in Marketo.
• Perform rigorous QA on subject lines, pre-header text, CTAs, and overall structural compliance before deployment.
• Build and refine target audiences using lead-specific fields and account-specific intent data (e.g., 6sense).
• Consult with Demand Gen and Field Marketing to recommend effective email frameworks, such as event sequences or nurtures.
• Execute A/B tests and implement dynamic content to personalize emails for specific segments.
• Analyze and report on core performance metrics (open rates, CTR, conversions) to identify areas for improvement on your assigned campaigns.
• Be a subject matter expert on your campaigns, using data to guide cross-functional teams toward effective email journeys.
• Project manage campaign requests to ensure timely delivery, smooth cross-functional coordination, and adherence to SLAs.
• Partner with Marketing Operations to ensure campaign strategies translate seamlessly into functional database segments.
• Collaborate with the global email strategy lead to test new concepts, share frontline insights, and help optimize broader email programs.

Benefits

• Qualtrics Experience Program - A bonus each year for an experience of your choosing.
• Worldwide and diverse community that enjoys helping each other.
• The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree