Senior Analyst, Digital Marketing - Email Marketing

Qualtrics • Dallas, TX

12h • Hybrid

About The Position

Qualtrics is hiring an email marketing professional to build high-performing email segments and execute assigned campaigns with rigorous deployment processes. The role manages campaign workflows end to end, coordinates with global and cross-functional partners, and delivers accurate, data-driven email journeys at scale. The person in this role uses campaign data to guide stakeholders, collaborates with Marketing Operations on database segmentation, and partners with the global email strategy lead to test and optimize email programs.

The role is part of a dynamic, agile marketing team that values data, experimentation, innovation, and collaboration. Qualtrics uses a hybrid work model: employees gather in the office three days per week—Mondays, Thursdays, and one additional day selected by the organizational leader—and may work where they want for the rest of the week.

Requirements

• At least 3 years of hands-on email marketing experience.
• Strong project management skills and the ability to ensure service-level agreement adherence firmly but diplomatically.
• Exceptional attention to detail, including the ability to identify broken Marketo tokens, missing links, and formatting errors.
• Understanding of how Salesforce, Marketo, and intent data inform audience segmentation and marketing influence.
• Strong analytical skills and experience translating metrics into actionable recommendations for stakeholders.
• Experience working in a matrixed organization with multiple teams, including global, regional, Demand Generation, and Field Marketing teams.
• Deep experience scheduling and launching emails in Marketo.
• Bachelor’s or master’s degree.

Nice To Haves

• Marketo experience is preferred.
• Marketo Certification.
• Proficiency with tools such as Knak, Litmus, and Opensense.

Responsibilities

• Manage email campaign requests through Asana to prevent audience conflicts and rush errors.
• Review campaign builds, troubleshoot design issues in Knak, sync assets, and schedule campaigns in Marketo.
• Perform quality assurance on subject lines, pre-header text, calls to action, and structural compliance before deployment.
• Build and refine target audiences using lead-specific fields and account-specific intent data.
• Consult with Demand Generation and Field Marketing on effective email frameworks, including event sequences and nurture campaigns.
• Execute A/B tests and implement dynamic content to personalize emails for specific segments.
• Analyze and report on open rates, click-through rates, and conversions, and identify areas for campaign improvement.
• Project manage campaign requests to ensure timely delivery, cross-functional coordination, and adherence to service-level agreements.
• Collaborate with Marketing Operations to translate campaign strategies into database segments.
• Work with the global email strategy lead to test concepts, share frontline insights, and optimize broader email programs.

Benefits

• Qualtrics Experience Program: an annual bonus for an experience of the employee’s choosing.
• Worldwide and diverse community that enjoys helping each other.
• Hybrid work model with three in-office days per week and flexibility to work elsewhere for the rest of the week.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior