Associate Director, Digital Marketing – Web/Email
About The Position
The Associate Director, Digital Marketing – Web/Email is a key member of Exelixis’s digital marketing team and reports to the Director of Digital Marketing. The position develops and executes strategically aligned non-personal tactics across web and email, partnering with colleagues responsible for media channels and collaborating with promotional marketing, Legal, Regulatory, Business Intelligence, and technology/CSAO partners. The role plans and delivers timely, high-quality digital customer experiences, translates marketing strategy into integrated multichannel tactics, and develops creative briefs and business requirements for agencies and internal partners. The role supports digital marketing for CABOMETYX across multiple FDA-approved indications and preparation for a potential launch of zanzalinitinib, pending FDA approval. It oversees agency work, digital asset development, performance measurement and optimization, and the alignment of programs with brand goals and regulatory requirements. The position has no supervisory responsibilities. Some business travel is required.
Requirements
- Bachelor’s degree in a related discipline and 11 years of related experience; or a master’s degree in a related discipline and 9 years of related experience; or an equivalent combination of education and experience.
- Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries.
- Digital marketing experience across patient and healthcare professional audiences, including online media (SEO/SEM/display), lead generation, web, mobile, social, CRM, non-personal, and field promotion channels.
- Proven work experience as a digital marketing strategist or digital marketing manager.
- Extensive knowledge of pharmaceutical or biotech digital marketing, with the ability to deliver ideas, content, and metrics.
- Strong organizational and time-management skills and the ability to manage and complete multiple priorities and projects.
- Ability to manage agencies effectively, move projects forward, and help identify and remove roadblocks.
- Ability to work collaboratively with cross-functional teams.
- Reporting and analytics experience across media and digital channels.
- Hands-on experience with online marketing tools and practices.
- Ability to balance innovation with pragmatic execution.
- Ability to draw insights from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities.
- Strong presentation, verbal, and written communication skills.
- Understanding of FDA regulations for pharmaceutical drug promotion and experience with Legal, Medical, and Regulatory review processes.
- Ability to work on problems of diverse scope, evaluate data and variable factors, and exercise judgment in selecting methods, techniques, and evaluation criteria.
- Ability to build networks with key contacts outside one’s area of expertise.
Nice To Haves
- Prior marketing experience working on an oncology product launch.
Responsibilities
- Plan and manage promotional website and email tactics to increase awareness of CABOMETYX across multiple FDA-approved indications and prepare for the potential launch of zanzalinitinib, pending FDA approval.
- Develop and execute brand digital assets on time and within budget in collaboration with promotional marketing, Legal, Regulatory, BI, and technology/CSAO partners.
- Translate marketing messaging and strategy into integrated, multichannel marketing tactics.
- Manage agency partners to ensure high-quality strategy, content, and execution.
- Analyze web and email KPIs, conduct A/B testing, and recommend changes to web pages, emails, and subject lines to improve performance.
- Partner with GI and GU Marketing, Sales, and Market Access to maintain consistent messaging and customer experiences across digital assets.
- Develop A/B testing plans and content requirements for campaign optimization.
- Identify opportunities to optimize, test, or advance capabilities and share learnings across the organization.
- Ensure digital programs align with brand goals and regulatory requirements.
- Lead tactic submissions for RAMP review and approval and coach agencies on the process.
- Manage review and approval of digital marketing materials with Regulatory, Legal, and Medical.
- Partner with the data analytics team and agencies on the marketing data warehouse and performance dashboards for reporting NPP data and KPIs across channels.
- Provide expertise on digital marketplace trends and assess new opportunities for fit with the strategic plan.
- Develop creative briefs and gather business requirements for external agencies and internal partners.
Benefits
- 401(k) plan with generous company contributions
- Group medical coverage
- Dental coverage
- Vision coverage
- Life insurance
- Disability insurance
- Flexible spending accounts
- Eligibility for a discretionary annual bonus program or, for field sales staff, a sales-based incentive plan
- Opportunity to purchase company stock
- Long-term incentives
- 15 accrued vacation days in the first year
- 17 paid holidays, including a company-wide winter shutdown in December
- Up to 10 sick days throughout the calendar year
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What This Job Offers
Job Type
Full-time
Career Level
Director
