Senior Email Marketing Manager
About The Position
MailerLite is seeking an experienced Senior Email Marketing Manager to join their SEO & Content Team. This role is crucial for elevating MailerLite's own email marketing efforts to a standard that inspires customers and the broader email marketing community. The ideal candidate is passionate about email marketing, enjoys experimenting with engagement and list growth strategies, stays ahead of industry trends, and brings innovative ideas to the table. The position offers ownership of the email marketing craft, opportunities for creative exploration, support from expert teammates, continuous learning and development, and the autonomy to manage tasks effectively in a remote-first environment.
Requirements
- 4+ years of hands-on experience in email marketing, ideally in a SaaS company where email was a core growth channel
- A strong writing portfolio showcasing well-performing newsletters or campaigns
- Proven experience growing an email list organically, building segmentation, and creating lead magnets
- A sharp editorial eye for reviewing and improving content
- Genuine, ongoing curiosity about email marketing, including following the space, testing new approaches, and having a point of view
- Comfortable with both hands-on writing and briefing others
- Experience with MailerLite or other ESPs
- 4 hours overlap with CET time zone
Responsibilities
- Manage all email campaigns from creation and writing to launch, measurement and optimization
- Build and nurture automations to turn prospects into customers and ensure existing automations are up to date
- Own lead magnets end to end: come up with new ones, write the copy or brief writers, and keep existing ones accurate and up to date
- Identify opportunities to grow the email list by building forms, pop-ups, and landing pages
- Keep MailerLite accounts organized and up-to-date, including building out segmentation and interest groups, and tailoring messaging to different audience segments and industries
- Partner with writers to brief and produce blog content, review and improve existing email-marketing content, and explore advanced topics
- Pursue original, underexplored angles on email marketing to gain citations and attention
- Measure email marketing performance, define KPIs, analyze campaign performance, and suggest and implement improvements
- Ensure sending practices align with deliverability standards and industry best practices
- Stay immersed in the email marketing world (new features, research, trends, community chatter) and translate learnings into content and strategy
- Coordinate with the Email Lifecycle Manager to ensure consistency and avoid overlap between marketing and product/lifecycle emails
Benefits
- Yearly gross salary range: $50,000 - $70,000
- Remote-first culture
- International health insurance provided with coverage in most countries
- Monthly healthcare payout available in select countries where coverage is limited
- Company-paid retreats
- 31 days of vacation per year
- 12 paid sick days
- 4 creative days
- 12 parental days per year
- Parental leave (3 months maternity, 1 month paternity)
- Joy Budget (starting at $1,000 per year)
- MacBook and other tools
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
