Marketing Specialist — Content, Digital Advertising & Analytics

AMD Lasers•West Jordan, UT

About The Position

AMD Lasers is seeking a Marketing Specialist with strong writing skills and hands-on experience managing digital advertising and analyzing marketing performance. Working closely with marketing leadership, the graphic designer, social media specialist, and sales team, this person turns campaign priorities into clear messaging, coordinated execution, and actionable reporting. The position is responsible for written marketing content, Google and Meta advertising, and marketing analytics. The role writes and edits promotional and informational content, translates technical product information into audience-appropriate messaging, coordinates content reviews, and maintains the marketing content calendar. It manages day-to-day Google Ads and Meta advertising under marketing leadership's oversight, monitors spending and performance, tests campaigns, and recommends improvements within approved budgets. The Marketing Specialist tracks and analyzes campaign and sales performance across Shopify, advertising platforms, email marketing tools, and other available data sources. The role prepares recurring reports and presentations, supports campaign tracking and customer segmentation, and coordinates campaign execution across email, paid advertising, website content, and supporting materials. It also maintains project status and deadlines and documents workflows, campaign settings, and reporting processes. Social media support is limited to copywriting and paid Meta advertising; organic social planning, publishing, and community management are handled by another team member.

Requirements

At least two years of relevant experience in digital marketing, marketing communications, or a similar role.
Strong writing, editing, and proofreading skills, with samples demonstrating clear promotional and informational content.
Hands-on experience managing Google Ads and Meta advertising, including performance monitoring and budget tracking.
Experience creating and coordinating email marketing campaigns.
Ability to analyze marketing data and turn findings into clear reports and practical recommendations.
Proficiency with Excel or Google Sheets and presentation tools.
Strong organization, attention to detail, and ability to manage overlapping deadlines.
Ability to take ownership, follow through independently, and communicate when requirements or priorities need clarification.

Nice To Haves

B2B, dental, healthcare, or technical-product marketing experience.
Experience with Shopify, Mailchimp, Zoho, ClickUp, or comparable platforms.
Experience with customer segmentation, e-commerce reporting, and conversion tracking.
Experience writing for product launches, webinars, and customer education.

Responsibilities

Write and edit marketing copy for promotional emails, brochures, sales sheets, website content, video scripts, webinar invitations, social captions, and paid advertisements.
Translate technical product information into clear, accurate messaging tailored to the intended audience.
Develop messaging for promotions, product launches, customer education, and sales-support campaigns.
Coordinate with design, social media, product, and regulatory teams to maintain consistent content and move materials through review.
Maintain the marketing content calendar and track campaign deliverables and deadlines.
Manage day-to-day Google Ads and Meta advertising under marketing leadership's oversight.
Develop and update campaign copy, audience targeting, and advertising assets in coordination with the team.
Monitor advertising spend, campaign performance, and conversion results; test and refine campaigns and recommend improvements within approved budgets.
Coordinate advertising schedules with promotions, webinars, product priorities, and other marketing activities.
Track and analyze campaign performance using Shopify, advertising platforms, email marketing tools, and other available data sources.
Analyze sales, conversions, email engagement, advertising efficiency, and customer purchasing trends.
Prepare recurring reports and review presentations that explain results, identify opportunities, and recommend next steps.
Check data accuracy and clearly distinguish sales channels, reporting periods, and attribution limitations.
Support campaign tracking, customer segmentation, and lead tagging.
Coordinate campaign execution across email, paid advertising, website content, and supporting materials.
Maintain project status and deadlines in the team's project management system.
Work with sales to align campaign messaging and materials with customer needs.
Document workflows, campaign settings, and reporting processes to maintain continuity.
Support social media through copywriting and paid Meta advertising; organic social planning, publishing, and community management are handled by a separate team member.