Digital Content Marketing Specialist

FleetPride • Irving, TX

22h

About The Position

FleetPride is seeking a Digital Content Marketing Specialist to develop and optimize digital content across channels. The role creates and adapts content for landing pages, blogs, SEO, email, paid advertising, social and community platforms, and on-site experiences. It supports email content and HTML-informed production, paid search copy, CMS updates, SEO improvements, and campaign calendars in partnership with paid media, email, creative, category management, supplier/co-op, and ecommerce teams.

The specialist maintains FleetPride’s brand voice and messaging standards, collaborates with analytics stakeholders to assess performance, and uses data, A/B tests, and customer behavior insights to recommend content improvements. FleetPride is the nation’s largest distributor of truck and trailer parts and service in the independent heavy-duty aftermarket, with retail, service, distribution, and wholesale divisions.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience.
• At least 3 years of professional content marketing, copywriting, editorial, or digital marketing experience.
• Demonstrated ability to write and edit across multiple digital formats, including email, SEO content, landing pages, and paid media.
• Ability to adapt messaging for different platforms, audiences, and customer journey stages, recognizing that email, SEO, Reddit/community, LinkedIn, and landing page content require different styles and structures.
• Working knowledge of SEO fundamentals, including keyword research, search intent, metadata, headings, internal linking, content refreshes, and content performance measurement.
• Working knowledge of HTML and basic CSS for email and website content production, including editing content modules, understanding common email rendering constraints, troubleshooting basic formatting issues, and communicating with developers.
• Excellent organization, attention to detail, project management, and stakeholder communication skills, with the ability to manage multiple priorities in a fast-paced environment.

Nice To Haves

• Experience in B2B ecommerce, distribution, automotive, heavy-duty, industrial, or technical product environments.
• Experience with Salesforce Marketing Cloud or another enterprise email/marketing automation platform.
• Familiarity with email content blocks, personalization, dynamic content, quality assurance, segmentation, and A/B testing.
• Experience working in Salesforce Lightning, Salesforce CMS, ecommerce CMS platforms, or similar web content tools.
• Familiarity with GA4, Looker Studio, Salesforce Marketing Cloud reporting, SEO tools, social analytics, A/B testing, and campaign performance reporting.
• Basic understanding of digital creative formats, image/video editing workflows, content briefs, and how copy works with visuals across paid, social, email, and on-site placements.
• Knowledge of heavy-duty, fleet, commercial vehicle, industrial, or distribution industries.
• Experience creating content for ecommerce conversion, product/category merchandising, lifecycle marketing, or B2B customer acquisition.
• Ability to produce basic video and image content using tools like Canva and HTML5 ad content using Google Web Designer.
• Familiarity with AI-powered content generation, SEO optimization, content QA, and workflow tools.
• Comfort translating technical product information into plain-language customer benefits for drivers, fleet managers, shop owners, and procurement teams.

Responsibilities

• Plan, write, edit, and adapt content for landing pages, blog articles, SEO content, email campaigns, paid ad copy, ad scripts, and promotional messaging.
• Adapt campaign messaging for individual platforms by adjusting tone, length, formatting, calls to action, and information hierarchy.
• Create email copy, including subject lines, preheaders, body copy, calls to action, personalization opportunities, and A/B test variants; apply HTML/CSS knowledge to improve readability, accessibility, deliverability, mobile rendering, and template performance.
• Create, A/B test, and refresh paid search ad copy across Google Ads, Bing Ads, OpenAI Ads, and similar platforms.
• Support on-site content updates and page optimization in Salesforce Lightning or related CMS environments, using basic HTML and digital content best practices.
• Partner with ecommerce stakeholders to research keywords and optimize SEO titles, metadata, headings, internal links, body copy, and structured content.
• Coordinate with paid media, email, creative, category management, supplier/co-op, and ecommerce teams to produce content aligned with campaign goals, seasonal priorities, promotions, acquisition, reactivation, and loyalty efforts.
• Maintain FleetPride brand voice and messaging consistency and develop reusable content patterns, copy guidance, and channel-specific standards.
• Collaborate with analytics stakeholders to review email, SEO, social, paid, and on-site performance metrics and recommend content improvements using data, A/B tests, and customer behavior insights.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level