Digital Content Marketing Specialist

FleetPride • Irving, TX

1d

About The Position

FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. with some of the best and brightest people in the business! Partner with the best in the heavy-duty industry and apply today!

FleetPride is the leader in the industry comprised of retail, service, distribution and wholesale divisions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Requirements

• Omnichannel Content Development
• Channel-Specific Adaptation
• Email Content & HTML Support
• Paid Search Ad Copy Creation
• On-Site Content
• SEO Optimization
• Campaign & Calendar Support
• Brand Voice & Content Governance
• Performance Measurement & Optimization

Responsibilities

• Plan, write, edit, and adapt content for landing pages, blog articles, SEO content, email campaigns, paid ad copy, ad scripts, and promotional messaging.
• Translate campaign strategies into platform-appropriate copy, adjusting tone, length, formatting, calls to action, and information hierarchy for email, SEO, paid media, social, community, and on-site experiences.
• Create email copy, including subject lines, preheaders, body copy, CTAs, personalization opportunities, and A/B test variants. Apply working knowledge of HTML/CSS constraints to improve readability, accessibility, deliverability, mobile rendering, and template performance.
• Create, A/B test, and refresh compelling ad copy across Google Ads, Bing Ads, OpenAI Ads, and similar platforms.
• Support content updates and page optimization in Salesforce Lightning or related CMS environments. Use basic HTML and digital content best practices to improve page structure, crawlability, internal linking, conversion paths, and customer usability.
• Partner with ecommerce stakeholders to research keywords, optimize SEO titles, metadata, headings, internal links, body copy, and structured content, and improve organic visibility for key product, service, category, and content pages.
• Partner with paid media, email, creative, category management, supplier/co-op, and ecommerce teams to produce content aligned to campaign goals, seasonal priorities, promotions, acquisition, reactivation, and loyalty efforts.
• Maintain FleetPride brand voice and messaging consistency while creating reusable content patterns, copy guidance, and channel-specific standards that help the broader team produce more consistent digital content.
• Collaborate with analytics stakeholders to review email, SEO, social, paid, and on-site performance metrics. Use data, A/B tests, and customer behavior insights to recommend content improvements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed