Digital Content Marketing Specialist

FleetPride • Irving, TX

1d

About The Position

FleetPride is seeking a Digital Content Marketing Specialist to develop and optimize content across its digital channels. The role creates and adapts copy for landing pages, blog articles, SEO content, email campaigns, paid advertising, social and community channels, and on-site experiences. It supports email production, paid search advertising, and updates to pages in Salesforce Lightning or related content management systems. Working with ecommerce and cross-functional stakeholders, the specialist helps align content with campaign goals, seasonal priorities, promotions, customer acquisition, reactivation, and loyalty efforts. The role also maintains FleetPride’s brand voice, supports content governance, and uses performance data and testing to recommend improvements.

Requirements

• Working knowledge of HTML and CSS constraints for email content.
• Basic HTML knowledge and digital content best practices for on-site page updates and optimization.

Responsibilities

• Plan, write, edit, and adapt content for landing pages, blog articles, SEO content, email campaigns, paid ad copy, ad scripts, and promotional messaging.
• Adapt campaign copy to each platform’s tone, length, formatting, calls to action, and information hierarchy.
• Create email copy, including subject lines, preheaders, body copy, calls to action, personalization opportunities, and A/B test variants.
• Apply working knowledge of HTML and CSS constraints to improve email readability, accessibility, deliverability, mobile rendering, and template performance.
• Create, A/B test, and refresh paid search ad copy across Google Ads, Bing Ads, OpenAI Ads, and similar platforms.
• Support content updates and page optimization in Salesforce Lightning or related CMS environments, applying basic HTML and digital content best practices.
• Partner with ecommerce stakeholders to research keywords and optimize SEO titles, metadata, headings, internal links, body copy, and structured content.
• Collaborate with paid media, email, creative, category management, supplier/co-op, and ecommerce teams to create content aligned with campaign goals and priorities.
• Maintain FleetPride’s brand voice and messaging consistency, and create reusable content patterns, copy guidance, and channel-specific standards.
• Collaborate with analytics stakeholders to review email, SEO, social, paid, and on-site performance metrics; use data, A/B tests, and customer behavior insights to recommend content improvements.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed