Digital Advertising Manager

Moonshot•Washington, DC

About The Position

The Digital Advertising Manager will lead the strategy, execution, and optimization of digital advertising campaigns across Moonshot's U.S. Online Violence Prevention portfolio. The role combines hands-on advertising expertise with campaign oversight, budget management, creative innovation, and technical leadership. Campaigns aim to influence awareness, attitudes, and behaviors, including encouraging help-seeking and building resilience to harmful narratives, so strategies and performance measures must be adapted beyond traditional commercial conversion metrics. The manager will advance Moonshot's digital campaigning through engaging approaches such as video, visual storytelling, creator and influencer partnerships, emerging technologies, and other creative formats. Reporting to a Senior Manager, the role provides project direction to junior campaign managers and serves as the team's primary technical resource through troubleshooting, training, and coaching. Candidates must be based in MA, CO, NY, VA, GA, PA, MD, WI, TN, TX, OR, NJ, or DC. Occasional travel may be required.

Requirements

Demonstrated experience developing, managing, and optimizing digital advertising campaigns, including strategic responsibility for multiple campaigns and advertising budgets.
Hands-on expertise with major digital advertising platforms, including campaign setup, troubleshooting, optimization, audience targeting, A/B testing, and performance measurement.
Experience with non-commercial campaigns, such as strategic communications, public health, or social impact, or demonstrated ability to adapt commercial advertising approaches to awareness, behavior change, and other non-transactional objectives.
Experience developing innovative advertising strategies, creative formats, and audience engagement approaches, using performance data to inform improvements.
Strong analytical, budgeting, and project management skills, including the ability to manage competing priorities and optimize advertising expenditure.
Experience providing technical guidance, coaching, or training to colleagues, particularly less experienced campaign staff.
Strong communication, collaboration, and problem-solving skills, including the ability to translate technical concepts for non-specialist stakeholders.
Must be eligible to work in the US and able to undertake and pass relevant security clearance procedures as required by client needs.

Nice To Haves

Experience with video advertising, visual storytelling, creator or influencer marketing, interactive content, or other innovative digital engagement formats.
Familiarity with AI-enabled creative technologies, generative engine optimization (GEO), or emerging digital discovery approaches.
Experience working in a digital marketing agency, consultancy, or other multi-client environment.
Knowledge of targeted violence prevention, P/CVE, online harms, or related fields.
Experience developing standardized advertising processes, training resources, or technical quality assurance frameworks.

Responsibilities

Lead digital advertising strategy across multiple prevention campaigns, translating intervention objectives into audience targeting, channel selection, creative approaches, and campaign plans.
Oversee the campaign lifecycle from creative development and setup through launch, optimization, and reporting, providing hands-on technical expertise and troubleshooting.
Manage advertising budgets across campaigns and platforms, including allocation, pacing, forecasting, and expenditure tracking.
Analyze advertising performance and cost-effectiveness to improve engagement, conversions, targeting, and resource allocation.
Maintain relationships with advertising platforms and vendors and stay current on platform capabilities, policies, and emerging practices.
Expand advertising approaches through video, visual storytelling, interactive content, creator and influencer partnerships, emerging technologies, and other formats.
Develop and test creative formats and audience engagement strategies, using experimentation and performance data to identify and scale effective approaches.
Explore emerging technologies and changes in digital discovery, including AI-enabled creative tools and generative engine optimization (GEO).
Provide project direction and technical oversight to junior campaign managers and analysts.
Serve as the team's primary technical resource by troubleshooting, training, and coaching colleagues.
Establish technical standards, quality assurance procedures, and best practices for campaign execution.
Lead performance measurement and reporting, establishing indicators of reach, engagement, conversions, and cost-effectiveness appropriate to campaign objectives.
Work with intervention design and evaluation colleagues to connect advertising metrics with broader prevention outcomes.
Translate campaign findings into recommendations that improve reporting, technical processes, and future campaign methodologies.
Collaborate with intervention specialists, project managers, Product & Engineering colleagues, and external partners to align digital strategies with evidence-informed prevention objectives.
Brief clients, partners, and funders on advertising strategies, performance, findings, and recommendations, translating technical information into actionable insights.
Contribute digital advertising expertise to proposals, project scoping, budgets, and business development opportunities.
Ensure campaigns meet standards for technical quality, accuracy, platform compliance, and responsible advertising practice.
Identify and mitigate operational, technical, reputational, and safeguarding risks, maintaining alignment with ethical standards and applicable privacy requirements.

Benefits

15 days of paid vacation leave, federal holidays, and one additional paid leave day for Native American Heritage Day.
Flexible public holiday policy, with the option to work federal holidays in exchange for a day off at another time.
Full private healthcare package, including coverage for partners and children.
Dental and vision insurance.
Life and disability insurance.
24/7 access to free counseling through the Employee Assistance Program.
3% matched 401(k) contributions.
401(k) Roth contributions.
26 weeks of paid maternity leave and 8 weeks of paid paternity leave.
Share options granted to all permanent employees upon employment.