Digital Advertising Fellow

Rational 360•Washington, DC
•Hybrid

About The Position

Rational is hiring a Digital Advertising Fellow to help manage and execute the firm's digital advertising campaigns. In this role, you will receive hands-on training with digital advertising platforms – such as Meta, Google, Stackadapt, X, LinkedIn, and more. The fellow will also learn about media planning and overall digital strategy as it applies to advertising. Once trained, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns from start to finish. Rational represents a wide variety of clients ranging from Fortune 500 companies to trade associations, advocacy groups, and high-profile individuals. Fellows play an integral role in the daily functioning of the firm.

Requirements

  • 0-6 months experience with hands-on-keyboard digital advertising, social media, or digital strategy
  • Intermediate knowledge of Google Analytics, including conversion tracking, Goals, Funnels etc.
  • Superior communication skills: comfortable managing and handling internal and external communications with grace and ease
  • Experience with reporting on paid/owned/earned social media
  • Familiarity with Microsoft Office, browser plug-ins, and third party analytics/measurement tools in addition to each platform’s native measurement solutions
  • Extreme attention to detail and strong writing skills are required
  • Ability to work both independently and as a collaborative team
  • Applicants must be authorized to work in the U.S. without sponsorship now or in the future.

Nice To Haves

  • Experience with hands-on-keyboard advertising placement with any the following advertising platforms: Meta (Facebook + Instagram), X (Twitter), Google Ads, LinkedIn, Stackadapt, Simpli.fi, Liveramp, or other programmatic platforms.
  • Experience in public affairs/advocacy setting is a plus
  • Basic HTML knowledge is a plus
  • Basic knowledge of organic search engine optimization is a plus

Responsibilities

  • Manage and execute digital advertising campaigns from start to finish.
  • Collaborate with the digital advertising team and client teams.
  • Receive hands-on training with digital advertising platforms.
  • Learn about media planning and overall digital strategy.

Benefits

  • Paid program
  • Professional development trainings
  • Mentorship and training from a digital team member
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