Digital Advertising Intern (Spring 2027)

Purpose Brands 414•Fayetteville, NC

7d•Hybrid

About The Position

Purpose Brands 414 (PB414) is a faith-based nonprofit organization that creates and stewards redemptive initiatives where people experience dignity, hope, and the love of Jesus. Through initiatives that currently include Beautiful Lives Thrift Boutique, Bold Lives Men's Thrift, and Thrift Out, we create ministry opportunities that meet tangible needs, restore communities, develop leaders, and faithfully steward resources for lasting Kingdom impact. Our vision is to see every person flourish in relationship with Jesus. This internship offers a reciprocal opportunity designed to provide hands-on experience for the student while contributing meaningfully to the mission of PB414 by managing our Google Ads account, supporting Google Ad Grants compliance, creating and optimizing advertising campaigns, and contributing insights and data to our Marketing Performance Dashboard. This experience is ideal for a student pursuing Marketing, Advertising, Business, Communications, Data Analytics, or a related field who is interested in a career in digital advertising or marketing analytics. Strong attention to detail, analytical thinking, and a willingness to learn are essential. Previous Google Ads experience is helpful but not required.

Requirements

Pursuing Marketing, Advertising, Business, Communications, Data Analytics, or a related field.
Strong attention to detail.
Analytical thinking.
Willingness to learn.
Access to own laptop.

Nice To Haves

Previous Google Ads experience is helpful but not required.

Responsibilities

Oversee the day-to-day management of PB414’s Google Ads account under the guidance of the Marketing Director.
Stay informed about Google Ads and Google Ad Grants policies and conduct regular account reviews to maintain compliance.
Monitor account health, policy notifications, and conversion tracking; address routine issues and communicate concerns to the Marketing Director.
Collaborate with the Marketing Director to develop campaign goals that support PB414’s brands, initiatives, and mission.
Research keywords, write compelling ad copy, and create and launch campaigns that connect relevant audiences with opportunities to shop, donate, volunteer, and engage.
Monitor and optimize campaigns by refining keywords, search terms, geographic targeting, ad copy, bidding strategies, and budget allocation.
Gather and analyze advertising performance data, including impressions, clicks, click-through rate, conversions, conversion rate, and grant budget utilization.
Accurately enter relevant data into the organization’s Marketing Performance Dashboard on an agreed reporting schedule.
Identify trends and share clear insights and recommendations to improve advertising effectiveness.
Document campaign changes, maintain a compliance checklist, and prepare an end-of-semester summary and handoff to support continued account management.