Digital Advertising Analyst (Contract)

Fullpath•Teaneck, NJ

8h•Remote

About The Position

Fullpath by Cox Automotive is a fast-growing tech company in the automotive space with hubs across the US and Israel, disrupting the multi-trillion dollar transportation industry with its advanced Customer Data Platform (CDP). The team is made up of curious and creative individuals who are always looking to achieve the impossible. They are bold, collaborative, and goal-driven, believing every voice has value and can impact the bottom line. This role is for a creative, solutions-oriented individual ready to put their career in drive. Fullpath is seeking a highly skilled Digital Advertising Analyst to join their dynamic team, combining expertise in Google Ads, Facebook Manager, and their proprietary optimization platform. As a key member, you will support Customer Success Managers (CSMs) with executing campaign strategies that leverage proprietary ad tech. This role is consultative and in support of CSMs, not holding a specific book of business. The ideal candidate will have knowledge in GA4, Google Adwords, and Facebook, and be comfortable using technology and off-platform analytics to tell a story and make clear recommendations. You will be assigned to work with mid-market customers and will be responsible for executing custom campaigns, ad copy, and budget updates, as well as making proactive suggestions and monitoring budget pacing in support of Customer Success Managers. This is a remote 6-month contract role reporting to the Director of Advertising Operations, fulfilling 30 working hours per week.

Requirements

3+ years working in the automotive, SaaS, and advertising space.
2+ years experience with ad tech platforms.
Strong written and speaking communication skills and the ability to present on camera in a remote/hybrid setting with both internal and external customers.
Excellent troubleshooting skills.
Positive approach to all situations and the ability to self-solve.
Bachelor's degree in marketing or work equivalent required.
Google Ad certification required.
Legal authorization to work in the United States without the need for employer sponsorship now or in the future.
Ability to sit for extended periods and perform extensive computer work.
Ability to perform job duties from a home office, when applicable, utilizing necessary technology and maintaining productivity.
Regular, reliable attendance and punctuality are essential functions of the job to ensure consistent workflow and communication.

Nice To Haves

Knowledge in GA4, Google Adwords, and Facebook.
Comfortable using proprietary technology and off-platform analytics to tell a story and make clear recommendations.

Responsibilities

Partnering closely with retail customers to ensure paid advertising campaigns are optimized and pacing correctly.
Helping onboard new customers with a proposed digital advertising strategy.
Collaborating with Retail Customer Success Managers to proactively provide insights and help create and edit campaigns as needed.
Resolving and implementing budget recommendations and giving performance feedback by request.
Acting as an internal resource to help provide insights on campaign performance.
Training Customer Success Managers and clients on dashboard capabilities.
Collaborating with Product to give feedback on common client concerns or requests.
Continuously monitoring campaign performance metrics and implementing optimization tactics as needed to maximize conversions and ROI.
Understanding client goals, objectives, and performance expectations for Digital Advertising customers.
Serving as a trusted advisor to clients, providing insights and recommendations on optimization and bidding techniques.
Conducting thorough troubleshooting to diagnose and resolve DigAd issues promptly.
Leveraging advanced data analytics tools and techniques to derive actionable insights from campaign performance data.
Identifying trends, patterns, and opportunities for optimization across accounts, providing recommendations to enhance campaign effectiveness.

Benefits

Competitive compensation
Comprehensive benefits
Flexible, family-friendly environment that supports work-life balance
Global team of innovators, collaborators, and go-getters who challenge and uplift one another
Cutting-edge AI technology that delivers real value and solves complex challenges for our customers
Fast-paced startup culture with endless opportunities for learning, growth, and ownership
A culture built on feedback, initiative, and mutual success, where your voice is heard and your potential is nurtured
Medical
Dental
Vision
Disability
Life/AD&D
EAP
15 vacation days per year to start
80 hours of sick leave
12 paid holidays
Paid parental leave
401k with company match