Digital Advertising Manager

Cosm•Los Angeles, CA

2d•$105,000 - $145,000

About The Position

Cosm is a global technology company that brings experiences to life in immersive environments. We help our partners create spaces and content that blur the lines of real and virtual across three primary markets: Sports and Entertainment, Science and Education, and Parks and Attractions. Cosm was born from the fusion of some of the greatest innovators in the history of technology. Evans & Sutherland, Spitz, Inc., and Cosm Immersive combined forces to power the immersive experiences of the future as Cosm. Innovation is in our DNA. IMPORTANT NOTICE FROM THE COSM HUMAN RESOURCES & RECRUITING TEAM REGARDING A RECRUITING SCAM: Your security and trust matter to us. Please note that Cosm Recruiters will ALWAYS communicate with you from an official "@Cosm.com" email address or through authorized platforms such as LinkedIn. We will NEVER request payments, banking details, or personal financial information during the recruitment process. If you receive a suspicious communication or job offer claiming to be from Cosm, please do not respond or share personal information. For official Cosm opportunities, always visit www.cosm.com/careers. Summary: We are seeking a strategic and analytically minded Digital Advertising Manager to lead the planning, execution, and optimization of our multi-channel advertising campaigns across digital and traditional broadcast channels. This role sits at the intersection of creative vision and data-driven performance, requiring someone who can manage partnerships with top-tier media agencies and platforms while translating performance insights into actionable business recommendations. The ideal candidate will thrive in a fast-paced, collaborative environment and possess the ability to communicate compellingly with both creative and executive audiences.

Requirements

Minimum 5+ years of hands-on digital advertising experience at a top-tier global brand, holding a major agency account, or at a high-caliber media agency managing significant media budgets and cross-channel campaigns
Proven expertise across the full paid media landscape, including hands-on experience with social/influencer advertising, programmatic display/RTB, search marketing (SEM), connected TV (CTV) and OTT platforms, digital out-of-home (DOOH), radio, and broadcast television
Functional knowledge of ad trafficking, media operations, and campaign measurement—including GTM tag management, custom conversion tracking, pixel implementation, and KPI reporting
Demonstrated ability to manage and optimize relationships with advertising agencies and platform partners, assess capabilities, negotiate terms, and ensure accountability on pacing and performance
Strong data analysis and storytelling skills—ability to extract meaningful insights from large datasets and translate them into compelling presentations and recommendations for executive audiences
Excellent interpersonal and communication skills, with the ability to articulate complex advertising concepts to non-technical stakeholders and mentor team members
Demonstrated problem-solving mindset and ability to navigate ambiguity, troubleshoot ad errors, and course-correct campaigns in real time

Nice To Haves

Direct experience in entertainment, sports, live events, or ticketing industries
Proficiency with AI and modern large language models (particularly Claude) to streamline analysis, generate insights, and accelerate presentation development
Certification or advanced training in Google Analytics, Google Ads, YouTube, or equivalent platforms
Exposure to marketing measurement frameworks such as marketing mix modeling (MMM) or multi-touch attribution
Experience with CRM platforms, audience segmentation and first-party data retargeting strategies

Responsibilities

Develop and oversee integrated digital advertising strategies across the full marketing funnel—from upper-funnel awareness tactics (social, influencer, programmatic display, DOOH, broadcast TV) through mid-funnel engagement channels (social, CTV/OTT) to lower-funnel performance marketing (search, performance social).
Leverage deep expertise in entertainment, sports, live events, or ticketing landscape to identify innovative opportunities and emerging channels that align with audience behaviors and campaign objectives.
Serve as the primary point of contact for advertising and media agency relationships.
Assess partner capabilities and delegate campaigns strategically; monitor media pacing, spend velocity, and delivery against established KPIs; provide optimization recommendations and negotiated added value to maximize ROI.
Maintain strong working relationships across multiple agencies while driving accountability and ensuring alignment with internal goals and timelines.
Demonstrate hands-on proficiency in ad trafficking operations, including UTM management, GTM (Google Tag Manager) configuration, custom conversion setup, and pixel implementation.
Design measurement frameworks and attribution models; ensure proper tagging protocols across all campaigns; and troubleshoot discrepancies between reporting systems and advertiser platforms.
Stay current on evolving privacy regulations (iOS updates, cookie deprecation) and adapt measurement strategies accordingly.
Synthesize complex, multi-source datasets into clear, compelling narratives that drive decision-making.
Create executive-ready decks, digestible performance summaries, and actionable takeaways that translate raw data into strategic recommendations.
Present findings to C-suite leadership and cross-functional teams; distill nuanced insights for varied audience sophistication levels.
Demonstrate expertise in advanced analytics tools and modern AI platforms (such as Claude) to accelerate analysis and presentation development.
Proactively monitor campaign performance and identify optimization opportunities.
Diagnose and resolve technical issues, discrepancies, and errors in ad serving, reporting, and attribution across platforms and agencies.
Navigate complex troubleshooting scenarios by collaborating with internal teams and external partners to implement corrective actions quickly and maintain campaign momentum.
Communicate advertising strategy, results, and recommendations clearly and persuasively across all organizational levels—from frontline team members to the C-suite.
Mentor and delegate tasks to junior team members; manage up by setting clear expectations and proactively addressing leadership concerns.
Serve as the trusted expert on paid media topics and emerging industry trends.