Digital Marketing Analyst

Air Lift Company • Lansing, MI

1d

About The Position

Air Lift is seeking a Digital Marketing Analyst to plan, run, and optimize always-on and promotional paid campaigns on Amazon, Walmart, and eBay, and lead expansion into paid channels such as Reddit and TikTok. The role turns campaign data into recommendations that grow sales and return on ad spend across the Air Lift and Air Lift Performance brands. It also supports daily marketplace operations, including listing content updates and support tickets. The analyst joins the eCommerce Marketing team, which owns Air Lift's websites, digital marketing, and marketplace sales.

Requirements

• Bachelor's degree in marketing, business, economics, or a related field, or equivalent experience.
• 4+ years of experience managing paid media, including at least 3 years on Amazon platforms (Vendor Central, Seller Central, Advertising, and Brand Registry).
• Experience with campaign reporting and performance metrics such as ROAS, ACoS, CTR, CVR, and CPC.
• Strong analytical skills, including comfort working with large data sets and turning them into clear actions.
• Hands-on experience with Amazon Ads, including campaign builds, bid management, and search term analysis.
• Working knowledge of Seller Central and Vendor Central, including listing management and case submission.
• Working knowledge of Excel or Google Sheets, including pivot tables, lookups, and charts.
• Clear written and verbal communication, including presenting results to leadership.
• Organized and detail-oriented, with the ability to manage multiple campaigns and deadlines.
• Curiosity, a test-driven approach, and the ability to learn new platforms quickly.
• Operate within Air Lift's Guiding Principles: respect, innovation, continuous improvement, and integrity.

Nice To Haves

• Experience with Walmart Connect and eBay Promoted Listings.
• Experience running paid campaigns on Reddit, TikTok, or other emerging social platforms.
• Experience with marketing analytics and reporting tools such as SimilarWeb, SEMrush, Helium10, Keepa, Supermetrics, Looker Studio, or Power BI.
• Amazon Ads certifications.
• Experience in the automotive aftermarket or another enthusiast-driven category.

Responsibilities

• Build, launch, and manage always-on Sponsored Products, Sponsored Brands, and Sponsored Display campaigns on Amazon Ads.
• Work with third parties, including the Amazon Ads Team, on Amazon DSP ads and overall strategy.
• Run paid campaigns on Walmart Connect and eBay Promoted Listings, keeping structure and messaging consistent across marketplaces.
• Execute promotional campaigns aligned with the eCommerce promo calendar, including Prime Day, Black Friday/Cyber Monday, and other seasonal events.
• Manage keyword research, bids, budgets, negative keywords, and placement strategy to meet ROAS, ACoS, and TACoS targets.
• Launch and test new paid channels, starting with Reddit and TikTok, and recommend whether to scale, adjust, or stop each test.
• Build weekly and monthly performance reports and dashboards, and present insights and recommendations to the Digital Marketing Lead.
• Run A/B tests on creative, copy, audiences, and bidding strategies, and document findings.
• Work with the eCommerce Director and Marketplace Manager to align ad spend with inventory, pricing, listing health, and new product launches.
• Partner with creative and content teams to brief and refresh ad assets for each channel.
• Keep campaigns consistent with Air Lift's organic social, Google, and Meta programs.
• Monitor competitor advertising activity and share findings with the team.
• Update and maintain Amazon listing content, including titles, bullet points, descriptions, images, and A+ content, and apply updates on Walmart and eBay.
• Submit and track Seller Central, Vendor Central, Walmart, and eBay support tickets to resolve common issues, including unjustified chargebacks and deductions, listings that will not update, suppressed listings, and Brand Registry violations.
• Report and follow up on brand protection issues, including unauthorized sellers, counterfeit listings, and listing hijacks, through Amazon Brand Registry.
• Maintain a log of open cases and outcomes, and escalate unresolved issues to the Marketplace Manager or eCommerce Director.
• Stay current on platform changes, ad products, and best practices.

Benefits

• Comprehensive health and wellness benefits.
• 401(k) with up to 8% company matching.
• Supportive and inclusive company culture that prioritizes work/life balance.
• Professional development to help grow your career.
• Paid time off and paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level