Digital Marketing Analyst

Dime Bank•Norwich, CT

2d•$65,000 - $75,000

About The Position

The Digital Marketing Analyst drives data-informed marketing strategies by analyzing campaign performance, customer behavior, market trends, and digital engagement metrics. The role combines marketing analytics, digital advertising, customer engagement, website optimization, and social media insights to improve customer acquisition, engagement, retention, and return on investment. The analyst partners with retail sales, lending, and other business leaders to provide actionable recommendations that support organizational growth and brand awareness. The role also supports departmental campaigns, promotions, public relations, brand-awareness efforts, integrated marketing activities, crisis communications, and internal and external events. It assists with ensuring marketing materials and activities comply with applicable banking regulations, legal requirements, and internal policies. The work takes place in a general office environment and may involve travel for special event planning and marketing production.

Requirements

Bachelor's degree in Marketing, Business Analytics, Communications, Statistics, Data Analytics, or a related field.
Five or more years of experience in digital marketing, marketing analytics, market research, or a related discipline.
Experience with marketing analytics, campaign measurement, and digital advertising platforms.
Strong analytical, problem-solving, and presentation skills.
Ability to manage multiple projects and translate complex data into actionable business insights.

Nice To Haves

Experience with Google Analytics (GA4).
Experience with Google Ads.
Experience with Meta Business Suite/Facebook Ads Manager.
Experience with LinkedIn Campaign Manager.
Experience with CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics.
Experience with email marketing platforms such as Mailchimp, Constant Contact, or HubSpot.
Experience with SEO tools such as SEMrush, Ahrefs, or Moz.
Experience with dashboard and reporting tools such as Power BI, Tableau, or Looker Studio.
Advanced Microsoft Excel skills.
Experience using AI tools or platforms such as Copilot.
Experience with SurveyMonkey and other survey tools.

Responsibilities

Develop, track, and analyze marketing performance indicators across marketing channels.
Create and maintain dashboards and reports on campaign effectiveness, lead generation, customer engagement, and conversion rates.
Communicate marketing performance, trends, and recommendations to leadership.
Conduct return-on-investment analyses for marketing initiatives, campaigns, and product marketing efforts.
Plan, execute, monitor, and optimize digital marketing campaigns across multiple channels.
Evaluate campaign performance and make data-driven adjustments to improve results.
Monitor customer acquisition costs, conversion funnels, and campaign effectiveness.
Coordinate campaign tracking and attribution methodologies across platforms.
Partner with the Brand and Creative Specialist to manage and optimize paid search, display, video, retargeting, and social advertising campaigns.
Monitor paid media budgets, performance metrics, and return on investment; conduct A/B testing and audience-targeting analysis; and recommend improvements based on performance data.
Analyze product performance, customer adoption trends, competitive conditions, industry benchmarks, and competitor activities.
Conduct market research to identify opportunities, trends, and customer needs; recommend support for product development, positioning, messaging, and go-to-market strategies.
Manage and analyze customer data within data and/or customer engagement platforms.
Develop audience segmentation strategies and track and report email marketing performance.
Recommend enhancements to customer lifecycle marketing and retention efforts.
Monitor website performance, user behavior, traffic, customer journeys, content engagement, and conversion metrics.
Support SEO initiatives through keyword research, content analysis, and performance reporting; identify opportunities to improve user experience, search rankings, and lead generation.
Provide data-driven recommendations for social media content, campaigns, audience engagement, and monthly content calendars.
Analyze social media engagement, reach, impressions, audience growth, and conversion metrics against industry standards or best practices.
Support social media advertising strategy and performance analysis, and identify emerging trends and audience-growth opportunities.
Collect, organize, and analyze customer demographic, behavioral, and survey data to recommend target audiences and potential future demographics.
Design and manage customer feedback surveys and market research initiatives.
Translate customer insights into recommendations for marketing, product development, and customer experience improvements.
Ensure data integrity and compliance with applicable privacy and data governance standards.
Support departmental campaigns, promotions, public relations, brand-awareness efforts, and integrated marketing activities, including creating, coordinating, and distributing related materials and communications.
Support crisis communications as directed, including preparing communication materials and coordinating activities.
Support internal and external events, including employee-recognition events, community outreach initiatives, branch celebrations, sponsorship events, and corporate functions.
Assist in ensuring marketing materials, communications, advertisements, sponsorships, and promotional activities comply with applicable banking regulations, legal requirements, and internal policies.
Perform additional duties and responsibilities as assigned by management.