Digital Analyst, Digital Marketing

Waters Corporation • Milford, MA

7d • $108,000 - $180,000

About The Position

Reporting to the Director of Digital Demand within Waters' Analytical Sciences Division, the Digital Analyst is the analytical engine behind digital marketing. The role turns campaign, website, and funnel data into clear insights and recommendations that guide investment, testing, and optimization, with the goal of improving performance and driving revenue. The successful candidate is curious, analytical, comfortable in a fast-paced environment, and able to communicate findings so stakeholders can act on them. The position supports data-driven marketing and the development of digital revenue opportunities.

Requirements

• Bachelor's degree in marketing, business, analytics, or a related field.
• 2–5 years of experience in digital marketing analytics, web analytics, or business intelligence.
• Proficiency with web analytics tools such as GA4 or Adobe Analytics and BI/dashboard tools such as Tableau, Power BI, or Looker.
• Strong SQL and advanced Excel skills.
• Working knowledge of A/B testing, statistics, and marketing attribution.
• Strong communication and organizational skills.
• Excellent presentation and data storytelling skills.

Nice To Haves

• Python or R skills.
• Experience in B2B, eCommerce, or life sciences environments.

Responsibilities

• Analyze performance across paid, email, SEO, social, and eCommerce channels and recommend optimizations.
• Build and maintain automated, self-service dashboards and deliver weekly and monthly performance readouts to marketing stakeholders.
• Analyze the customer journey from visit to lead to order to identify which channels and content drive revenue and net new customers.
• Design measurement plans and analyze A/B and CRO tests with statistical rigor, translating results into next steps.
• Partner with Performance Marketing, eCommerce, Marketplaces, and SEO/GEO teams to answer business questions and prioritize opportunities.
• Identify performance risks, tracking gaps, and growth opportunities, and recommend corrective actions.
• Segment audiences and size opportunities to support planning, AOP, and investment cases.
• Translate complex data into concise insights and compelling presentations for senior leaders.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level