Supervisor, Paid Social Media

Crossmedia Inc

6d•$75,000 - $100,000•Hybrid

About The Position

Crossmedia is seeking a Supervisor, Paid Social to join its One Marketplace team and lead paid social strategy and activation for key national clients. The role brings together strategy, execution, client leadership, and team development, while helping shape how the agency approaches paid social across platforms and clients. The position is suited to a hands-on paid social expert who can translate business and brand objectives into effective strategies, navigate the evolving social landscape, and develop colleagues. This is a New York-based role with a hybrid work setting. The salary range is $75,000–$100,000, commensurate with experience. The role includes leading day-to-day client campaigns, collaborating with clients and internal agency teams, analyzing performance, developing recommendations, maintaining best practices, and mentoring junior team members.

Requirements

At least 4 years of paid social media experience, with a strong foundation in strategy, activation, optimization, and measurement.
Hands-on experience with major paid social platforms, including Meta, LinkedIn, Pinterest, Snapchat, X, and/or emerging platforms.
Ability to translate client business and brand objectives into strategic, actionable paid social strategies and activation plans.
Strong understanding of audience targeting, campaign structure, budgeting, optimization, creative formats, and measurement.
Ability to analyze campaign performance and turn data and insights into clear recommendations and strategic actions.
Experience managing client relationships and confidently presenting strategies, recommendations, and results.
Ability to manage multiple clients, campaigns, and priorities with accuracy, attention to detail, and strong follow-through.
Demonstrated experience mentoring and developing team members and providing guidance on strategy and execution.
Strong communication, collaboration, and relationship-building skills.
Curiosity and initiative, with a strong interest in the evolving social media landscape, emerging platforms, and new technologies.
Solutions-oriented mindset, ownership, and ability to navigate challenges and identify creative, practical solutions.

Nice To Haves

Agency experience.

Responsibilities

Develop and execute paid social strategies aligned with client business, brand, and performance objectives.
Translate client objectives into strategic, actionable paid social strategies and activation plans.
Lead day-to-day paid social operations across assigned clients, ensuring campaigns are strategically sound, effectively executed, and continuously optimized.
Work with clients and internal partners to understand objectives, communicate recommendations, and provide clear, actionable insights.
Manage campaign activation and optimization across Meta, LinkedIn, Pinterest, Snapchat, X, and other emerging platforms as appropriate.
Maintain hands-on platform expertise and stay current with evolving social capabilities, formats, targeting, measurement, and best practices.
Analyze campaign performance and use data and insights to identify opportunities, solve challenges, and improve outcomes.
Develop points of view, recommendations, and thought leadership for clients and the broader team.
Partner with planning, investment, analytics, creative, and other agency teams to integrate paid social into broader media strategy.
Help establish and maintain best practices for paid social strategy, activation, measurement, and optimization.
Mentor, train, and support junior team members, strengthening their technical skills and strategic thinking.
Identify new platforms, tools, capabilities, and ways of working that can create value for clients and contribute to agency growth.

Benefits

Hybrid work flexibility, with in-office and work-from-home options depending on role.
Open/flexible PTO or annual leave, with US- and UK-specific policies.
Sponsored healthcare options and agency-wide physical and mental health support.
401(k) with company match in the USA.
Generous pension in the UK.
Paid sabbatical at significant milestone anniversaries.
Generous paid parental leave.
Life milestone recognition and support.
The Pursuit of Happiness Fund for activities such as travel, enrichment classes, fitness memberships, or professional development.
Cell phone and technology reimbursement.
Student loan payment plan in the US.
Tuition reimbursement.
Learning and development and training programs.