Media Coordinator - Paid Social

Backbone Media•Carbondale, CO

8h•$50,000 - $55,000

About The Position

The Media Coordinator supports the account management team by executing tactical elements of clients’ paid social media campaigns and reporting on results. The role focuses on paid media across social platforms such as Meta, TikTok, Pinterest, Reddit, Snapchat, and emerging platforms. The coordinator prioritizes multiple tasks and clients while balancing creative thinking with data-driven analysis. The position supports Media Strategists with campaign strategy and plan execution, helps build and manage campaigns across self-serve platforms, prepares reports on client KPIs, conducts research, and coordinates campaign details and billing with internal teams. It also uses trafficking and reporting tools to monitor campaign delivery and results and keeps current on media research and trends.

Requirements

Bachelor’s degree.
0–2 years of professional experience.
Strong quantitative and analytical skills, including comfort managing budgets and related calculations.
Ability to turn campaign data into clear, accurate weekly and monthly reports.
Basic understanding of marketing and advertising principles, media concepts and terms, and creative and budget requirements.
Research skills and curiosity about media trends and emerging platforms.
Strong organization and attention to detail in maintaining media plans, insertion orders, and campaign materials.
Ability to prioritize, multitask, and manage time under pressure.
Collaborative team skills and ability to work independently using available resources.
Clear communication and ability to build effective relationships across departments, including Operations and Finance.
Ability to balance creative thinking with data-driven analysis.
Competence in Excel and PowerPoint.
Willingness to learn new things and challenge the norm.

Nice To Haves

Knowledge of digital and traditional media, including paid social, search engine marketing, search engine optimization, digital display, mobile, out-of-home, TV, or print.
Experience with Meta Ads Manager, Snapchat Ads, Pinterest Ads, Google Analytics, Google Ads, Google Looker Studio, and/or Google Campaign Manager.
Advanced Excel skills.
Understanding of Backbone’s core values.
A love of the outdoors.
Natural curiosity.
A sense of humor.

Responsibilities

Support Media Strategists during campaign strategy development and plan execution.
Build and assist in managing paid social media campaigns across multiple self-serve platforms.
Prepare weekly and monthly reports on client KPIs and analyze results.
Conduct research to inform and support media strategies and tactics.
Collaborate with Media Strategists on campaign details, including drafting insertion orders, confirming budgets, coordinating materials, and maintaining accurate media plans.
Use trafficking and reporting tools to monitor digital campaign delivery and results.
Coordinate with Operations and Finance to ensure timely billing.
Stay up to date on the latest research and media trends.