Paid Social Media Manager

Zinnia•Alpharetta, GA

10h•$85,000 - $110,000

About The Position

Zinnia is a leading technology platform for accelerating life and annuities growth, simplifying the experience of buying, selling, and administering insurance products. Policygenius, a Zinnia brand, transforms the insurance journey for consumers with a one-stop platform for comparing options, getting expert advice, buying policies, and managing their insurance portfolio. We are seeking a creative, data-driven Paid Social Media Manager to take full ownership of Policygenius' social media presence across organic, paid, and influencer marketing channels. This role is both strategic and hands-on, involving content creation, campaign launches, influencer management, community engagement, and performance analysis. You will lead social media strategy, collaborating with external agencies, content, sales, legal, and analytics teams.

Requirements

Bachelor's degree or equivalent experience.
Minimum of 5 years of professional social media marketing experience.
Experience managing paid social media advertising campaigns and influencer marketing.
Strong copywriting, analytical, organizational, and project management skills.

Nice To Haves

Insurance, financial services, or other regulated industry experience preferred.
Previous experience scaling an influencer marketing program from the ground-up.
Experience with legal/compliance creative and copy review.

Responsibilities

Plan, launch, manage, and optimize paid social campaigns.
Monitor performance and optimize targeting, budgets, and creative.
Conduct creative A/B tests and incrementality testing.
Develop and execute influencer marketing campaigns.
Identify, recruit, negotiate, and manage influencer relationships.
Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS.
Develop reports and recommendations for leadership.
Own the company's social media strategy and execution across all major platforms.
Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives.
Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy.
Serve as the internal subject matter expert on social media trends and best practices.
Continuously evaluate new channels, content formats, and technologies.
Own the content calendar across major social platforms.
Create engaging written, visual, and video content.
Collaborate with internal stakeholders on campaigns and launches.
Manage community engagement and brand conversations.
Partner with external creative agencies, content, legal, and analytics teams.
Ensure messaging aligns with broader marketing initiatives and regulatory requirements.