Media Manager, Paid Social
About The Position
Fabletics is hiring a Media Manager, Paid Social to grow and optimize digital marketing and customer acquisition programs that drive new subscriber growth. The role manages paid social campaigns across major platforms and partners with the in-house creative department, external vendors, media platforms, agencies, and ad technology partners. The team is lean, so the role requires hands-on execution and a high output. The position reports to the Director of Paid Social and is based at Fabletics’ El Segundo headquarters, with a hybrid schedule requiring commuting to El Segundo three days per week.
Requirements
- At least 3 years of work experience.
- Strong Excel skills.
- Interest in demand generation and customer acquisition.
- Curiosity, integrity, self-motivation, and a high level of attention to detail.
- Outstanding written and verbal communication and presentation skills.
- Understanding of marketing platforms, attribution, and site analytics.
- Ability and interest in translating data into actionable insights.
- Willingness to commute to El Segundo three days per week.
Nice To Haves
- Prior media experience.
- A degree in a quantitative field.
- Foundational AI literacy, including experience using generative AI tools and a proactive mindset to experiment with new technologies to drive productivity and innovation.
Responsibilities
- Manage paid social media execution across Facebook and Instagram, TikTok, Twitter, Snapchat, and emerging platforms.
- Work with creative teams to inform and request creative concepts and iterations.
- Understand and contribute to optimizing all aspects of the customer acquisition funnel.
- Build relationships with media partners, including Facebook, TikTok, and Snapchat, as well as agency partners.
- Work with ad technology partners to develop advanced automation and optimization solutions.
- Manage testing across offers, copy, creative, ad formats, landing pages, and other variables on paid social channels.
- Track and analyze metrics to evaluate and improve campaign performance.
- Identify real-time trends and leverage them to improve performance.
- Occasionally work flexible hours, including weekends, to adapt to the real-time nature of social media.
Benefits
- Hybrid work schedule.
- Discretionary paid time off.
- Summer Fridays.
- Healthcare plans.
- Employee discounts.
- 401(k).
- Annual bonus program.
- Equity program.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
