Paid Social Media Manager

Zinnia•Alpharetta, NY

About The Position

Zinnia is hiring a creative, data-driven Paid Social Media Manager to own Policygenius' social media presence across organic, paid, and influencer marketing channels. The role combines strategic planning with hands-on execution, including developing the social media vision and strategy, creating content, launching campaigns, managing influencer relationships, engaging with the community, and analyzing performance. The manager will work on the marketing team and collaborate with external creative agencies and internal content, sales, legal, and analytics teams to grow the brand and drive measurable business results.

Requirements

Bachelor's degree or equivalent experience.
At least 5 years of professional social media marketing experience.
Experience managing paid social media advertising campaigns and influencer marketing.
Strong copywriting, analytical, organizational, and project management skills.

Nice To Haves

Experience in insurance, financial services, or another regulated industry.
Experience scaling an influencer marketing program from the ground up.
Experience with legal and compliance creative and copy review.

Responsibilities

Plan, launch, manage, and optimize paid social campaigns.
Monitor paid social campaign performance and optimize targeting, budgets, and creative.
Conduct creative A/B tests and incrementality testing.
Develop and execute influencer marketing campaigns.
Identify, recruit, negotiate with, and manage influencer relationships.
Measure KPIs, including engagement, reach, traffic, leads, customer acquisition, and return on ad spend (ROAS).
Develop reports and recommendations for leadership.
Own the company's social media strategy and execution across major platforms.
Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives.
Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy.
Serve as the internal subject matter expert on social media trends and best practices.
Evaluate new channels, content formats, and technologies.
Own the content calendar across major social platforms.
Create written, visual, and video content.
Collaborate with internal stakeholders on campaigns and launches.
Manage community engagement and brand conversations.
Partner with external creative agencies and internal content, legal, and analytics teams.
Ensure messaging aligns with broader marketing initiatives and regulatory requirements.